Content Strategist Job Description Template

Finding a skilled content strategist begins with an engaging job description. If your post is to-the-point and straightforward, you will attract great candidates for the job. It is essential to give them an idea of your company culture and bulleted lists of the objectives and qualifications for the content strategist roles and responsibilities. The most compelling job descriptions are clear and detailed, keeping the readers engaged and helping them envision what it would be like to work at your firm. This guide will assist you in crafting a job description that meets your organisation's needs and attracts top talent.

What does a content strategist do?

A content strategist assists businesses, content agencies and marketing firms with creative ideas for promotional content, design elements and advertisements. By working closely with other departments in a firm, the role of a content strategist comprises executing informative and engaging content pieces like articles and whitepapers backed with thorough research.

Additionally, the content strategists’ roles and responsibilities include ideating campaigns for marketing, owning the content strategy for a website, executing content projects on the website and social media, as well as performing audits to ensure that the content aligns with the business objectives.

Businesses can leverage content to generate leads through their website and social media platforms. Thus, hiring a content strategist is also vital for organisations looking to boost their website to the first page of search engines and get discovered by searchers.

Sometimes, content strategists also head a company’s marketing division. ’Senior Content Strategist’ and ’Director of Content Strategy’ are high-level positions within the content strategy domain — indicating significant experience, responsibility, and leadership.

Job Description: Template

We’re seeking an experienced, dynamic, creative content strategist to join our team at [Company name].

As a content strategist, your key responsibility will be maintaining a strategic direction in each content piece, whether blogs, infographics or videos, to strengthen our brand’s voice. You will also determine the best content formats to ensure high consumer engagement while generating leads to attract potential prospects.

If you are passionate about marketing, love content and have some crazy innovative ideas brewing in your mind, we’d love to have you on our team!

You will get abundant opportunities for professional growth and an impressive career trajectory, complemented by competitive compensation, health benefits and travel packages. We also offer hybrid word settings and mentorship from experts.

Objectives of this role

Developing and executing a content strategy that aligns with our organisation’s goals.
Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance.
Creating and managing relationships with external content creators and influencers.
Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies.

Your tasks

Owning the content strategy for a website and managing the entire content creation process from ideation to publication.
Identifying trends, content gaps and target audience preferences.
Ensuring content creation for different platforms and distribution across multiple platforms and channels.
Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.
Guiding the content production team for SEO optimisation, video editing and graphic design to make it user and search-engine friendly.
Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly.

Required skills and qualifications

Bachelor’s degree in English, journalism, communications, marketing or a related field.
Extensive experience with content creation, strategy building and content marketing.
Experience working with content management systems (CMS) like Hubspot.
Working knowledge of search engine marketing (SEM).
Exemplary interpersonal, verbal and written communication skills.
Excellent planning and management skills to oversee multiple content campaigns.

Preferred skills and qualifications