Copywriter Job Description

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Many people often wonder, what does a copywriter do? As the title implies, a copywriter quite literally writes copy. While it’s a creative role, the ultimate goal is to inspire action to convert leads to sales. The best ones take readers on a journey that educates while it persuades, and must be able to write creatively while thinking strategically. A copywriter is often tasked with taking complex material and presenting it in a clear and concise way that’s easy to understand, making it more relatable for readers. They usually work for marketing or advertising agencies, or internally within the marketing department of a company. They’re responsible for writing much of what you see in marketing materials - including websites, ads, TV commercials, brochures, and much more.

To find the ideal candidates, write a creative copywriting job description. You can use the template below and tailor it to your individual needs.

To get candidates interested, you need a compelling copywriter job description that outlines the opportunity, stands out from the competition, and motivates the best people to apply. Start by composing lists of qualifications and responsibilities that accurately reflect the copywriter role. Be sure to include information about what makes your company a great place to work. Stick to basic details and avoid long paragraphs. Job seekers will be able to scan and digest your post quickly if it’s written in a bulleted format.

Sample copywriter job description

At [Company X], we believe remarkable talent, enthusiasm, and creative thinking add up to great work. We’re looking for someone with excellent writing and research skills to be our full-time, in-house copywriter. As a member of the creative team, the copywriter will write and edit content for a variety of projects (including print, web, mobile, video, and social media), working closely with the account and design teams to brainstorm ideas, develop concepts, and articulate messaging. Thorough research and interviews are required for every client’s industry, products, services, branding, and marketing. The most successful candidate will be a quick learner who has a versatile writing style.

Objectives of this role

Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience
Maintain up-to-date knowledge of communications- and client-related industry trends
Stay current on the appropriate style guidelines and brand voice for consistent messaging

Responsibilities

Interpret creative briefs to develop concepts for execution with assigned brands
Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
Write original copy and edit content for a range of marketing and communications materials
Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches
Revise copy based on internal and client feedback

Required skills and qualifications

Four or more years of professional copywriting experience, with solid portfolio of work
Exceptional writing and research skills
Ability to work independently or with a team to meet deadlines
Excellent organizational skills and multitasking ability

Preferred skills and qualifications

Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline
Proofreading experience and familiarity with standard style guides
Experience with content management systems
Keen eye for detail and appreciation of great design

What does a copywriter do?

How to write a copywriter job description