man working on a computer in office space

A well-written job description is the crucial first step in hiring. It helps a candidate determine if they’re a good fit and ensures only the best of the lot apply for the role. To write a great job description for a digital marketing specialist, provide a brief overview of the roles and responsibilities, laying out the experience level, knowledge, skills and qualities required by the candidate. As a recruiter, giving them an overview of your company culture and what they can expect, is essential. We have a ready-to-use template to help you write the perfect job description and find the best fit for your company.

What does a digital marketing specialist do?

A digital marketing specialist is responsible for ideating, implementing, and tracking marketing campaigns that promote a company’s products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company’s website or social media channels.

They help create a solid digital presence for the company. Thus, digital marketing specialists must know how to ideate, execute, and manage online campaigns across multiple channels and mediums — like organic and paid search, display advertising, email, and social media.

In India, digital marketing specialists are also called ‘digital marketing experts’, ‘digital marketing executives’, or ‘digital marketing managers’.

Here are some questions you can consider as a recruiter before writing a job description:

What will be the primary and secondary responsibilities of the digital marketing expert
What are the essential soft skills you require in the candidate? For example, are they self-starters? Can they lead the content team with their ideas?
What digital campaigns have they handled in the past? What industries have they worked in? Have they created and executed any campaigns from scratch?

It’s also advisable to consult your marketing team to understand their expectations from the candidate and craft a job ad accordingly.

Digital marketing requires quick thinking and creativity to stand out in a crowded online space. So, look for candidates with a creative edge, who can find innovative ideas and execute your marketing campaigns effectively. Also, remember that the candidate will work closely with your team and represent your brand online. So, finding someone who shares your company’s vision and understands your brand voice is important.

Refer to the template below to help you write a persuasive job description for hiring a digital marketing specialist.

Job Description: Template

Do you love creating marketing campaigns? Do you have creative ideas bubbling inside your mind? Are you driven by innovation and learning? — Yes? We are looking for you!

As a digital marketing expert, you’ll work on high-budget performance marketing campaigns across multiple client verticals. You will also experiment with various growth strategies with a drive for results. Brainstorming sessions and monthly discussions with field experts are a bonus, with loads of learning opportunities!

At [Company X], we love to work with diverse minds to bring out the best results for our partners. We offer a competitive salary package, health benefits, flexible work hours and a hybrid working environment. Being an equal-opportunity employer, we encourage candidates from all backgrounds to apply.

So, do you have what it takes to be a digital marketing specialist at [Company X]?

Objectives of this role

Develop and implement digital marketing strategies aligning with the company’s goals.
Conduct market research, understand the target audience, and identify marketing and growth opportunities.
Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
Measure and analyse campaigns’ success using data and analytics tools.
Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).

Your responsibilities

Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Required skills and qualifications

A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
2+ years of demonstrable experience in marketing or digital marketing roles.
Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
Excellent analytical skills to understand data, study metrics, and align strategies.
Innovative thinker with a keen eye for detail and identifying trends.
Strong interpersonal, verbal and written communication skills.

Preferred skills and qualifications