Email Marketer Job Description Template | LinkedIn Talent Solutions

Finding a skilled email marketer begins with an engaging job description. If your post is to-the-point and straightforward, you will attract great candidates for the job. It is essential to give them an idea of your company culture and bulleted lists of the objectives and qualifications for the email marketer roles and responsibilities. The most compelling job descriptions are clear and detailed, keeping the readers engaged and helping them envision what it would be like to work at your firm. This guide will assist you in crafting a job description that meets your organisation's needs and attracts top talent.

What does an email marketer do?

An email marketer helps drive effective communication and engagement through email channels. They develop and implement strategic email marketing campaigns to reach and connect with the target audience. This involves creating and managing email lists, crafting compelling content and designing visually appealing email templates.

Email marketers also monitor and analyse the performance of email campaigns, utilising data-driven insights to optimise and enhance engagement rates. Their role comprises ensuring the hygiene and accuracy of email lists and adhering to regulatory guidelines. Besides, email marketers use innovative strategies to maximise campaign effectiveness.

With the rapid growth of digital communication channels in India, email marketing is a powerful tool to connect with customers and deliver personalised messages that resonate with their preferences and interests. By leveraging email marketing strategies tailored to the Indian market, these professionals contribute to the company's success in establishing and nurturing customer relationships and achieving their marketing objectives.

The role of an email marketer differs from a digital marketer, as the latter creates and executes marketing campaigns throughout the organisation's digital channels.

In India, an email marketer is often known as an email marketing strategist, CRM email marketer and email marketing specialist. As their career trajectory prospers, they can envision senior positions such as email marketing manager, marketing automation manager and head of email marketing.

Job Description: Template

We seek a creative and skilled email marketer to join our marketing team at [Company A].

As an email marketer, you will develop, implement and optimise email marketing strategies for our company to help reach and connect with our target audience. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also study data insights to optimise campaigns, improve engagement and drive measurable results.

The ideal candidate will possess a passion for email marketing, a keen eye for detail and a strong understanding of the Indian market and consumer behaviour. In return, we offer a dynamic work environment, competitive salary and a comprehensive benefits package, including health insurance and opportunities for professional growth.

Objectives of this role

Working with the marketing team to develop and execute strategic email marketing plans and strategies.
Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.

Your tasks

Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
Design visually appealing email templates that are responsive across devices and browsers.
Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Required skills and qualifications

A bachelor’s degree in marketing, communications or a related field.
2+ years of experience as an email marketer or a marketing role.
Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact and other marketing automation tools.
Familiarity with HTML and CSS for email template customisation.
Proficiency in data analysis and reporting using tools such as Google Analytics.
Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.
Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
Creative thinking and the ability to develop engaging email content.
Strong attention to detail and organisational skills.
Ability to work effectively in a fast-paced and deadline-driven environment.

Preferred skills and qualifications