What does a layout designer do?
A layout designer is an individual, who is in charge of crafting and designing visually appealing layouts and pages. Layout designers are also graphic artists, who work towards determining the best possible page and screen layouts. By creating a natural flow for web pages, an ideal layout designer strives to create the perfect balance between texts and images. They plan layout designs that are consistent with the company’s branding and design tones while being symmetric, accurate and aesthetically pleasing. With readability and balance as the cornerstones, a layout designer brings web screens and pages to life through conceptualization and execution.
You might hire a layout designer to:
- Craft compelling web screens or graphic layouts that are functional, structural and aesthetically pleasing
- Understand design requirements and translate them into well-balanced designs
- Ensure harmony between text and images through impeccable designs that adhere to client briefs
- Collaborate with writers, graphic designers and other professionals to ensure that the designs are top-notch
- Work towards optimum page composition to create a natural flow for the users
- Ideate and use creative skills to bring out more meaning and relevance to the pages by working on blueprint layouts
Intro
At [Company X], we take pride in our powerful visual storytelling skills that beautifully combine texts and images to strike the perfect balance. We are seeking a highly skilled layout designer to bring design concepts to life to increase the functionality and readability of the pages. The ideal candidate must live and breathe aesthetics and should have a keen eye for detail. We are on the lookout for a layout designer, who can create page layouts that are well-balanced and that spark an instant connection with whoever is viewing it. With a strong grasp of common design software, the ideal layout designer must combine technical knowledge, with creative concepts, to create pages with outstanding composition and visual appeal.
Objectives of the role
- Curate aesthetically appealing visual designs that add to a page’s functionality
- Adhere to brand guidelines and create graphic layout designs that complement it every step of the way
- Stay on top of industry trends and ensure that the graphics layout is in line with international design standards
- Uphold company values by creating effective designs within the scope of the layout designer job profile
- Create a natural flow for readers and users that encourages a pleasant reading experience
Responsibilities
- Ideate, brainstorm and put thought into every graphic layout design page
- Maintain, monitor and manage existing pages by making changes to the layout, whenever necessary
- Collaborate with other team members including graphic designers, copywriters and illustrators
- Manipulate both the text and image to ensure that the readability and functionality of the page are effective
- Use a variety of design software to create graphic layouts
- Keep up with international design trends and ensure that the designs meet these set standards
- Work with clients and ensure that the designs are in tune with their requirements
Required skills and qualifications
- Bachelor’s degree in graphic design, visual communication or a related field of study
- Prior experience working as a layout designer or in a similar role
- Expert-level knowledge in common design software, which includes Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch and Figma
- Basic knowledge of HTML and CSS
- A keen eye for detail, along with great communication skills
Preferred skills and qualifications
- Certification in graphic or visual design
- Strong understanding of video editing, web design, animation, and photography
- Outstanding proofreading skills
- Prior experience meeting strict deadlines, while working in a team
