Media Buyer Job Description Template

Finding a qualified media buyer begins with writing an engaging job description. If your post is straightforward and simple, you will attract strong candidates for the role. It is important to give them an idea of your company culture, as well as bulleted lists of the objectives, responsibilities and qualifications for the media buyer role. The most compelling job descriptions are realistic, detailed and brief – keeping readers engaged and helping them envision what it would be like to work at your company.

What does a media buyer do?

Media buyers are professionals, who are in charge of purchasing advertising space in different media outlets. They do so through research and negotiation so that the target audience benefits from the chosen ad placement. A media buying specialist works towards analysing the consumers and developing media plans and strategies to effectively reach out to them through the ad space. Ad space here refers to the media options available, which are most usually print, radio, television, outdoor and digital media. A media buyer also works toward determining the best media mix for a campaign that boosts brand awareness and customer loyalty in general.

You might hire a media buyer to:

Develop solid media buying strategies that vary from a specific media outlet to another from a media buyer’s point of view
Determine the consumer behaviour of the target audience, which includes their media usage and buying patterns
Research and analyse various ad spaces and perform online and offline media buying actions to most effectively run the ad
Negotiate with media outlets and vendors to get the best prices for the chosen ad spaces
Optimise ad exposure and manage budgets in a way that there is maximum impact with minimum ad spending
Ensure that the ad campaigns are executed seamlessly by collaborating with the creative teams involved in it

Intro

At [Company X], we believe that good advertising starts and ends with connecting with the right people. We are seeking a highly skilled media buyer to effectively reach out to our demographics by channeling the right media mix. By breaking away from traditional media buying practices, we want someone who has a strong understanding of advertising principles that apply to today’s dynamic ad space. Our ideal media buyer must be a people person, who can effortlessly establish rapport and trust with clients, vendors, and the creative team, in order to curate ads with maximum impact. We are seeking a critical thinker, who does not shy away from negotiation or networking to stand out as a key player in acquiring and utilising all kinds of media avenues.

Objectives of this role

Ideate, negotiate and buy advertising spaces in a plethora of media outlets depending on the requirements of the brand
Devise media mix strategies by performing paid media buying that are tailor-made to suit the chosen target audiences of the brand
Formulate cost-effective techniques that help brands get maximum impact with minimal prices
Manage budgets and costs, keeping in mind the return on investment metrics, within the scope of the media buyer job role

Responsibilities

Be involved in the entire advertising lifecycle, from the development and launch of the campaign, to tracking its success
Collaborate with creative teams to plan, and execute the campaigns as per the plan
Develop and foster relationships with vendors and media owners that are built on trust and honesty
Stay on top of the latest trends and technologies in the media space

Required skills and qualifications

Bachelor’s degree in advertising, marketing, mass media or a related field of study
Prior experience working as a media buyer or in a similar role
Keen understanding of media analytics tools, the Indian advertising landscape and the media buying process
Outstanding communication skills, with a flair for negotiation

Preferred skills and qualifications