Media Planner Job Description Template

Finding a qualified media planner begins with writing an engaging job description. If your post is straightforward and simple, you will attract strong candidates for the role. It is important to give them an idea of your company culture, as well as bulleted lists of the objectives, responsibilities and qualifications for the media planner role. The most compelling job descriptions are realistic, detailed and brief – keeping readers engaged and helping them envision what it would be like to work at your company.

What does a media planner do?

Through planning, buying and optimising advertising campaigns, a media planner oversees the entire lifecycle of all mediums of media campaigns. Media planning specialists are well sought-after, given that companies typically rely on reaching out to their target audiences through various sources of media. By conducting market research and devising relevant marketing strategies, a media planner is the deciding factor when it comes to a company’s media outlet mix. From understanding the core values of the audiences and making appropriate media proposals to executing the media campaign and tracking its performance, a media planner works towards boosting brand awareness and customer loyalty.

You might hire a media planner to:

Research and evaluate the market, and curate strategies as per the specifications of the target audiences and their consumer habits
Outline the details of the campaigns, from media distribution and campaign timelines, to budgets and spending
Monitor the costs and the media spending and ensure that budgets are strictly adhered to
Track the performance of the media campaigns and evaluate their success
Devise and present campaign proposals to clients, in order to expand business as an ad sales planner
Stay on top of the prevailing media trends across all digital platforms such as social media, television, magazines and radio, as a cross-media planner

Intro

[Company X] is all about understanding consumers, and getting the right products and services across to them in the cluttered media space that the world occupies. In order to do so, building engagement and a personal connection with the target audience is vital. We’re on the lookout for a highly analytical media planner to spearhead our media marketing campaigns. Our company is seeking a strategic media planner, who is intuitive and futuristic in their approach. We want someone who can strike the perfect balance by effortlessly channelling their creative skills to the campaigns, while strictly adhering to budgets and numbers. With a fresh outlook and perspective on life, the ideal media planner candidate must bring their A-game to the table, without any hesitation to get creative or experimental.

Objectives of this role

Identify the right target audience and understand the spaces that they occupy in media
Reach out to the target audiences effectively through detailed media plans and strategies as a cross-media planner
Create impact and media disruptions through the campaigns
Instill a feeling of brand awareness, customer loyalty and trust among the consumers, through the campaigns
Adhere to stringent timelines and budgets during all stages of the campaign lifecycle, from planning and execution to performance tracking

Responsibilities

Select relevant media outlets after studying where the target audiences are most present within the scope of a media planner
Curate detailed media plans that cover campaign timelines and budgets
Supervise and track the media campaign across all its stages and keep a log of its performance
Follow both online and offline media trends to understand the global inclinations when it comes to advertising
Provide results and statistics of the campaign performance to the clients in the form of comprehensive reports

Required skills and qualifications

Bachelor’s degree in marketing, advertising, mass communication, media studies or a related field of study
Prior experience working as a media planner or in a similar job role
Sound knowledge of media buying, social media platforms and advertising laws
Proficiency in analytical tools and campaign evaluation metrics

Preferred skills and qualifications