What does a medical representative do?

A medical sales representative or a medical rep’s job is to promote and sell the pharmaceutical or medical products that are produced by a company. With new innovative drugs hitting the market ever so often, there is a need for professionals to educate people on the same. Pharmaceutical sales involve increasing brand awareness, answering questions, counseling the buyers and introducing new products. Working as a medical sales consultant usually involves sticking to one geographical location or territory, with a focus on a specialised product. Medical reps often interact with doctors, nurses and pharmacists and even host the occasional group event to increase the visibility of the products.

You might hire a medical rep to:

  • Conduct pharmaceutical sales for the company and meet the sales targets
  • Increase brand awareness and build a relationship with prospective and existing customers
  • Ensure that proper advertising and marketing are done through the medical product sales
  • Liaison with doctors, hospitals and medical staff
  • Analyse client needs, find gaps in the market and offer effective solutions to bridge this gap through pharmaceutical medical sales

Introduction

At [Company X], we’re all set to transform the modern medical landscape with our innovative products. We are looking for a medical rep to join our sales team and help us deliver the best healthcare products to those who need them. The ideal candidate is a people person, who is passionate about making the world a better place, one medicinal drug at a time. The medical rep candidate should be willing to learn, unlearn and relearn along with the dynamic pharmaceutical industry and should be motivated to read research papers on the same. With the ability to perform medical product sales effortlessly, we are looking for someone with excellent skills for negotiation and organising.

Objectives of this role

  • Achieve sales targets set by the company and increase the sales figures with every passing year
  • Understand the demographics of the territory and devise medical product sales strategies as per the territory
  • Build and foster a thriving relationship with hospitals, doctors, medical staff and other prospective buyers
  • Translate the vision and mission of the company through effective pharmaceutical sales
  • Research and learn about the dynamic medical sales job market and be up-to-date with industry trends   

Your tasks

  • Coordinate and collaborate with medical staff and healthcare providers through regular meetings
  • Follow up on potential leads and convert them into clients through presentations, meetings, one-on-ones and workshops
  • Have in-depth knowledge of the competition’s offerings as a healthcare sales rep
  • Meet pharmaceutical sales targets, negotiate contracts, review pharmaceutical sales job performance and draft reports on the same

Required skills and qualifications

  • Bachelor’s degree in pharmaceuticals, nursing or a related discipline
  • Prior experience working as a medical representative or in a similar role
  • Outstanding verbal, written and interpersonal skills
  • Ability to travel independently and frequently

Preferred skills and qualifications

  • Strong negotiation and organisational skills
  • Experience with CRM and ERP systems
  • Ability to network and foster strong working relationships