What does an online marketing manager do?
Online marketing managers oversee a company’s digital marketing strategies to enhance its online presence, drive customer engagement, and achieve business goals. Their responsibilities span across various digital channels, including social media, email marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, and content marketing.
The role of online marketing managers requires a blend of analytical skills, creativity, and technical knowledge. They primarily analyse campaign performance using tools like Google Analytics, track ROI and adjust strategies to optimise results as per the desired organisational goals. They often collaborate with design, content, and product teams to ensure cohesive messaging and impactful marketing efforts. They also ensure that all campaigns align with the brand’s objectives and resonate with the target audience.
Online marketing managers are vital in bridging creativity with data to design impactful digital campaigns. By strategically leveraging online platforms and tools, they help businesses achieve visibility, engagement, and growth.
Online marketing managers’ roles and responsibilities may overlap with those of digital marketing managers, social media managers, and content marketing managers. As they progress in their career, online marketing managers may take on the role of marketing managers and, ultimately, heads of marketing.
Job Description: Template
We’re seeking an innovative online marketing manager to join our team at [Company X].
You will lead our company’s digital marketing initiatives and campaigns in this role. As the driving force behind our online presence, you will be responsible for increasing brand awareness, driving website traffic, and generating leads through various online channels.
If you have a passion for digital marketing, a data-driven mindset, and a knack for creating creative and engaging online campaigns, we encourage you to apply and help us achieve new heights in the digital space. We offer attractive remuneration packages, employee benefits, and ample growth opportunities.
Objectives of this role
- Developing and executing comprehensive online marketing strategies across various digital platforms to achieve business objectives.
- Managing and optimising PPC campaigns on Google Ads, Bing Ads, and social media.
- Crafting compelling email marketing campaigns to nurture leads and drive conversions and overseeing SEO efforts to improve website ranking and organic traffic.
- Analysing campaign performance and using data insights to improve ROI and customer engagement.
- Coordinating with cross-functional teams, including content, design, and sales, to align marketing initiatives.
- Allocating and managing budgets for online marketing initiatives and tracking the effectiveness of digital marketing campaigns via key performance indicators (KPIs).
Your tasks
- Plan and implement paid advertising campaigns, including PPC and social media ads.
- Oversee the company website, ensure its content is optimised for user experience (UX) and SEO, and identify areas for improvement.
- Create and schedule content for social media platforms, ensuring consistent branding and tone.
- Track key performance indicators (KPIs) and prepare detailed reports on campaign performance.
- Lead A/B testing initiatives to identify the most effective marketing approaches.
- Brainstorm content ideas with the editorial team for email newsletters and coordinate with the design team to create eye-catching visuals for social media ads.
- Prepare monthly/quarterly reports on ROI from digital marketing efforts for leadership.
- Stay updated on the latest trends in digital marketing and adapt strategies accordingly.
Required skills and qualifications
- A Bachelor’s degree in Marketing, Communications, Business or a related field.
- 3+ years of experience as an online marketing manager or in a similar role in marketing with a demonstrable portfolio in executing successful online marketing campaigns.
- Expertise in digital marketing tools, like Google Analytics, Google Ads, Facebook Ads Manager, Semrush, Ahrefs, and social media platforms.
- Proficiency in marketing automation tools (Mailchimp, HubSpot, Marketo, or Pardot).
- Strong knowledge of SEO, SEM, and content marketing principles.
- Experience in e-commerce marketing, A/B testing, and conversion rate optimisation (CRO).
- Excellent analytical skills with the ability to interpret data and create actionable strategies.
- Strong project management skills and the ability to work under tight deadlines.
- Creativity inclination to design campaigns that capture attention and drive results.
Preferred skills and qualifications
- Relevant certification in digital marketing or analytics tools (e.g., Google Ads, HubSpot, or Facebook Blueprint).
- Exceptional written and verbal communication skills.
- Familiarity with HTML/CSS for minor website updates.
- Understanding of retargeting and audience segmentation techniques.
- Understanding of mobile marketing strategies with experience in influencer marketing.
- An innovative mindset with a focus on out-of-the-box, unique marketing solutions.
