What does a product developer do?
A product developer conceptualises, designs, tests and launches new products. They drive a company’s growth, competitiveness and profitability by creating innovative and appealing products that meet customer demands.
The primary responsibilities of product developers include conducting market research, creating product specifications, coordinating product testing and ensuring that products meet quality standards and customer expectations. They also collaborate with stakeholders to identify opportunities for product enhancements, ensuring that products align with the company’s brand image, quality standards and customer requirements.
Product developers are vital in the company as they bridge the gap between market opportunities and product realisation. They define product specifications, create prototypes and oversee the product development process from ideation to launch. Their role extends to conducting market analysis, identifying consumer needs and developing strategies to meet them through innovative products.
Do note that the role of a product developer is distinct from a product manager, as the latter focuses only on managing the product’s lifecycle. Product designers are also different from product developers as the former focuses on creating user experience and interface of the product. In India, product developers are also called product development engineers.
Job description: Template
We seek a talented and creative product developer to join our team at [Company X].
As a product developer, you will be crucial in creating and developing innovative and market-leading products. Your role will involve driving the development of new products from concept to launch. You will work closely with cross-functional teams, including designers, engineers, marketers and suppliers, to bring innovative ideas to life.
The ideal candidate possesses a strong understanding of product development processes, a keen eye for detail and a passion for delivering exceptional products. If you are a motivated individual with a knack for turning ideas into reality, we invite you to apply.
We offer competitive salary packages, comprehensive medical benefits and a supportive work environment fostering creativity and professional growth.
Objectives of this role
- Conducting product research and competitor analysis to understand consumer preferences and market dynamics in India.
- Defining product specifications, features and performance requirements based on market demands.
- Generating creative and innovative ideas and concepts for new products or product enhancements.
- Creating prototypes and conducting testing to validate product designs and functionalities.
- Collaborating with cross-functional teams, including engineering, design and manufacturing, to ensure successful product development and timely launch.
- Monitoring product development timelines, budgets and quality standards.
- Conducting feasibility studies and cost analyses to determine the viability and profitability of new products.
- Managing product documentation, including technical specifications, user manuals and other marketing collaterals.
Your tasks
- Conduct thorough market research to identify customer needs, market trends and competitive landscape, providing insights to inform product development decisions.
- Collaborate with cross-functional teams to define product specifications, including design, features, materials and performance criteria.
- Create and manage project timelines, ensuring critical milestones are met throughout the product development lifecycle.
- Coordinate prototype development, testing and validation, collecting and analysing data to inform product refinements.
- Work with suppliers and manufacturers to source components, materials and production processes that meet quality standards and cost targets.
- Ensure compliance with relevant industry standards, regulations and safety requirements throughout the product development process in India.
- Conduct product analysis, user testing and gather feedback to evaluate product usability, functionality and overall customer experience.
- Coordinate with marketing teams to develop product launch strategies, including pricing, positioning and promotional activities.
- Monitor post-launch product performance, gathering customer feedback and implementing improvements based on market insights.
- Stay updated on industry trends, emerging technologies and advancements in product development methodologies to enhance product offerings.
Required skills and qualifications
- Bachelor’s degree in product design, engineering, industrial design or a related field.
- 3+ years of experience in product development or a similar role.
- Strong understanding of product development processes, from ideation to commercialisation.
- Knowledge of manufacturing processes, materials and cost optimisation techniques.
- Familiarity with market research techniques and consumer behaviour in the Indian market.
- Strong business acumen and market awareness, with the ability to translate customer needs into product requirements.
- Proficiency in product design software and tools.
- Strong problem-solving and analytical skills, with attention to detail and a focus on delivering high-quality products.
- Excellent project management skills, with the ability to prioritise tasks, manage multiple projects and meet deadlines.
- A creative mindset and a passion for innovation and continuous improvement.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to work independently and as part of a team.
Preferred skills and qualifications
- Master’s degree in product design, engineering or a related field.
- Knowledge of quality assurance, product testing and product optimisation.
- Familiarity with design thinking methodologies and user-centred design principles.
- Experience in agile project management methodologies, such as Agile or Scrum.
- Proficiency in using CAD (Computer-Aided Design) software.
- Strong analytical skills to interpret market data and make informed product decisions.
- Familiarity with intellectual property rights and patent processes.
- Experience in collaborating with international teams or working in a global context.
