What does an SEO manager do?

An SEO manager enhances a website's online visibility, boosts search engine rankings and drives organic search traffic. With a keen eye for optimisation, they analyse the website's content, structure and performance to identify areas of improvement.

The primary role of SEO managers includes developing and executing effective search engine optimisation strategies, ensuring that the company's website ranks high in search engine results and attracts quality traffic. They perform in-depth keyword research to target relevant terms and phrases that align with user search intent. They also monitor website traffic and rankings to track the effectiveness of their efforts and identify opportunities for further scaling.

By analysing user behaviour and search-trends specific to the target market, SEO managers develop strategies to increase organic traffic and drive targeted visitors to the website. Their role also comprises developing link-building strategies and managing backlink profiles to improve the website’s authority and credibility.

In India, an SEO manager is also called an SEO strategist, organic search manager and web optimisation manager. Their work profile varies from an SEO expert, as the latter possess specialised knowledge of SEO optimisation and perform technical tasks only.

Introduction

We seek a dynamic and highly-skilled SEO manager to join our team at [Company X].

As an SEO Manager, you will be responsible for developing and implementing effective search engine optimisation strategies to drive organic traffic and improve our online presence. This includes managing on-page SEO and off-page SEO activities, optimising keywords and phrases, link building and analysing web analytics data.

If you have a knack for the search engine landscape to unlock online marketing potential, we would like to hear from you.

You will work with talented professionals, leverage cutting-edge SEO tools and contribute to our company's growth and success. We offer attractive salary packages alongside an inclusive, mission-driven work culture that encourages exceptional professional progress.

Objectives of this role

  • Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
  • Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
  • Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
  • Executing link-building activities to ensure quality links from reputable sources.
  • Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
  • Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.

Your tasks

  • Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
  • Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
  • Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
  • Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
  • Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
  • Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
  • Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further. 

Required skills and qualifications

  • A bachelor's degree in marketing, digital marketing or a related field.
  • Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
  • 2+ years of experience as an SEO manager or a similar SEO-focused role.
  • In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
  • Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
  • Knowledge of A/B testing, local SEO and SEO reporting tools.
  • Experience with content management systems (CMS) and website optimisation platforms, like WordPress.
  • Experience with SEO for local businesses and Google My Business optimisation.
  • Strong analytical skills and the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams. 

Preferred skills and qualifications

  • Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies.
  • Knowledge of technical SEO, including speed optimisation for web and mobile.
  • Detail-oriented with strong organisational and project management skills.
  • Familiarity with social media marketing and its impact on SEO.
  • Experience with SEO testing and experimentation.
  • Understanding of conversion rate optimisation (CRO) principles.
  • Strong project management skills to handle multiple SEO initiatives simultaneously.