What does a social media executive do?

A social media executive manages an organisation's social media accounts. They create content, monitor & analyse performance and engage with users across multiple platforms to establish a strong-footed digital presence for the firm.

They oversee the company's marketing strategy, leverage social media to drive revenue, manage the brand’s online reputation and monitor customer sentiment across social channels.

  • Though Social Media Executives can hail from varied academic backgrounds, having a digital marketing certification or a degree in marketing is common.
  • They also have a good understanding of analytics tools, which are required to decide which posts get more traction and pivot strategies accordingly.

The role and responsibilities of social media executives include engaging with the audience and persuading them to do so. They also possess a solid understanding of SEO, how content affects search rankings, and how people react to different types of content on social media channels. They are efficient communicators, have creative mindsets and are quick thinkers.

In India, the role is also called ‘community managers’, ‘social media manager’, and ‘digital media executive’. As they advance, social media marketing executives can become Vice-President (VP) of Social Media or Head of Social Media.


We’re looking for a skilled and creative social media executive to join our team at [company].

As a social media executive, you will work collaboratively with our communications and marketing team. You will also manage our social media presence, create and execute strategies and engage with our audience to increase brand awareness. You should be able to lead and manage our digital campaigns to nurture our brand's online visibility — from ideation to final execution and analysis.

If you have a knack for written and verbal communication and enjoy working in an interactive and growth-oriented environment, you could be an excellent fit for the role.

Our remuneration, benefits and growth opportunities align with the industry standards. We practise inclusivity by welcoming aspirants from all backgrounds to join our workforce.

Objectives of this role

  • Work closely with marketing and communications teams to establish and maintain an assertive brand outreach on social platforms.
  • Develop and execute social media strategies to meet brand objectives.
  • Manage paid advertising on platforms such as Facebook, Twitter, Instagram, LinkedIn, Reddit, Tumblr and Reddit.
  • Support social marketing efforts for other channels, such as SEO/SEM/PR campaigns.
  • Act as the primary point of contact for all customer concerns and inquiries from the media about a given product line.

Your tasks

  • Monitor the organisation's social media accounts and ensure brand consistency in all social media messages, produce reports, etc.
  • Create relevant and versatile content to engage target audiences, promote our brand and drive engagement.
  • Report and analyse the performance of social media campaigns and provide insights on performance metrics.
  • Manage outreach with third-party influencers and plan live events, webinars or conferences.
  • Lead and instruct cross-functional teams (content, graphics, marketing) in a fast-paced environment with multiple deadlines. 

Required skills and qualifications

  • Experience of at least three (3) years in digital marketing, content writing, web design and social media management.
  • Excellent written and verbal communication skills with problem-solving acumen.
  • Expertise in social media platforms (like Facebook, Twitter, Instagram and LinkedIn).
  • Familiarity with customer service and customer relations.
  • Strong attention to detail with time-management and organisational skills.
  • Ability to work independently and manage multiple tasks with ease. 

Preferred skills and qualifications

  • Bachelor's degree in communications, public relations, marketing or a related field.
  • Knowledge of digital marketing tools (like Google Analytics and Adobe Creative Suite).
  • Knowledge of SEO, SEM and other digital marketing techniques.
  • Knowledge of social media management tools (like Buffer and Hootsuite).
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).