What does a telecaller do?

A telecaller is an individual who has telephonic conversations representing a company, with existing or potential customers. The primary objective of the telecaller job role is to generate leads or sales, depending on the target of the company. Telecalling is a job that is done by people with excellent verbal communication and persuasion skills that address a client’s needs while nudging them toward the company’s offerings. Playing the role of a customer service representative, telecalling work is in demand, given that it is a vital part of many industries.

You might hire a telecaller to:

  • Provide help and support to your customers through telecalling
  • Generate leads or close sales, depending on the goal of the company
  • Create and maintain paperwork or documentation based on the telecalling conversation
  • Check-in with existing clients 
  • Branch out and find potential customers through telecalling work

Introduction

At [Company X], we prioritise the act of enriching customer interaction over everything else. We’re looking for a skilled telecaller to join as a customer service representative to enable the same. Telecalling work involves learning processes and scripts, so the ideal candidate will have to be a quick learner. Keen observation skills and the ability to gauge tiny important details through a phone conversation go a long way. The ideal telecaller candidate should be able to absorb customer feedback and make the customers feel heard while generating leads and meeting sales objectives.

Objectives of this role

  • Understand customer psyche and record both successful and unsuccessful sales methods
  • Handle huge volumes of inbound and outbound telecalling
  • Improve organisational efficiency through diligent observation skills as a telecaller 
  • Help the company grow by finding opportunities in customer requirements 
  • Resolve complaints, provide solutions and follow up with customers

Responsibilities

  • Memorise scripts and customise them for the clients as per the situation while telecalling
  • Foster relationships with existing clients, and build a rapport with potential clients
  • Make reports and documentation based on conversations that took place during telecalling
  • Report the analysis and observation to the team lead
  • Adhere to organisational guidelines and methodology while telecalling
  • Generate sales by making cold calls to active or old clients

Required skills and qualifications

  • Bachelor’s degree or high school diploma
  • Strong communication skills and command of the English language
  • Previous experience in a telecaller job or similar role
  • Data entry skills to complement the telecalling work
  • Ability to close sales through the right negotiation skills

Preferred skills and qualifications

  • Research skills for telecalling and reaching out to new clientele
  • Proven track record of being a telecaller and conducting sales through the telephone
  • Ability to switch the communication style based on social cues and conversational hints
  • Knowledge of CRM software programs and telephone systems is a big bonus