What does a telesales executive do?

A telesales or telemarketing executive works in a call center and uses inbound and outbound calling to make sales for the company. The role of a telemarketing executive is to use their persuasion skills to sell, upsell and cross-sell the company’s products or services. From generating leads to processing and answering customer queries, a telesales executive handles all kinds of telephonic conversations representing a company. With the primary objective to meet sales targets, telesales executives rely on strong communication and negotiation skills to excel in their job.

You might want to hire a telesales executive to:

  • Use their telesales executive skills to reach out to the target audience 
  • Ensure the sale of the company’s offerings through the telephone 
  • Act as a representative of the company and help customers with their queries 
  • Develop and foster strong relationships with existing and potential customers  
  • Update customers regarding the services and guide them toward what would suit their needs as a telemarketing executive 
  • Meet monthly sales targets through effective sales techniques

Introduction

At [Company X], we believe in satisfying the needs of our customers. We do so, by making all channels of communication open for our clients and helping them discover essential products/services from the comfort of their homes. That is why we are seeking a highly skilled telesales executive. By bridging the gap between the customers and the company, the work of a telesales executive involves having telephonic conversations with the customers, while hitting the sales targets of the company. Going the extra mile for the customer is a vital part of the role of the telesales executive. With an in-depth knowledge of the company’s offerings, the ideal telesales executive works towards building a strong relationship with customers, by making telephonic sales.

Objectives of this role

  • Meet weekly/monthly sales targets by developing a marketing strategy as a telesales executive
  • Gain a deep understanding of the company’s services and find gaps in the customer’s lives wherein the company’s services fit
  • Foster strong relationships with existing and potential customers by honing the telesales executive skills such as listening, empathy and problem-solving
  • Comply with the rules and regulations of the company by providing customer support as a telemarketing executive

Responsibilities

  • Convert leads for the company through telephonic conversations
  • Maintain and monitor the records of all the conversations, be it customer feedback, purchase orders or queries
  • Stick to the sales script and strategy, but also improvise it when needed, within the scope of the telesales executive job role
  • Update customers about new launches and record customer reactions to new products 
  • Be aware of the latest industry trends as a telesales executive
  • Liaise with the concerned department regarding customer queries and complaints

Required skills and qualifications

  • High school diploma
  • Prior experience working as a telesales executive or in a similar role  
  • Fluency in English 
  • Adept knowledge of working with MS Office  
  • Great communication skills, both verbal and written

Preferred skills and qualifications

  • Bachelor’s degree in communication, marketing, or a similar discipline
  • Proven record of meeting sales targets
  • Outstanding negotiation and time management skills