Web Designer Job Description Template | LinkedIn Talent Solutions

Finding a skilled web designer begins with an engaging job description. If your post is to-the-point and straightforward, you will attract great candidates for the job. It is essential to give them an idea of your company culture and bulleted lists of the objectives and qualifications for the web designer roles and responsibilities. The most compelling job descriptions are clear and detailed, keeping readers engaged and helping them envision what it would be like to work at your firm. This guide will assist you in crafting a job description that meets your organization’s needs and attracts top talent.

What does a web designer do?

A website designer or web designer develops and designs websites, applications and other digital products. They work closely with project managers, marketers and business heads to understand the brand, products and customers – to create websites that aligns with the business identity, vision and needs.

The primary role of web designers entails conceptualising and creating compelling and easy-to-navigate UX and UI designs. They also research new design technologies to create wireframes, mock-ups, prototypes and visual designs for digital collaterals that are efficient, intuitive and engaging. In addition to designing websites, they make other digital assets like email newsletters, social media graphics and display ads.

Web designers are also responsible for a website’s overall layout, user-friendliness and aesthetics. Unlike website developers, they focus more on design than programming. A web designer will oversee a website’s visual aspects and how it looks and feels to users. They also ensure that websites are compatible with modern browsers.

In India, other job titles for web designers include ’design specialists’ and ’multimedia designers’. As their career progresses, they can pursue senior roles like Art or Creative Director in an organisation.

Job Description: Template

We seek a proficient and creative web designer to join our marketing team at [Company name].

As a web designer, you will be responsible for envisioning and creating compelling and responsive cross-platform websites, mobile applications and digital interfaces optimised for various screen sizes and operating systems. You’ll work with the marketing team to create user personas, develop visual collaterals for social platforms and design content strategy.

If you can blend creative skills with the technicalities of web development, you’d be a perfect fit for this role. We offer industry-standard remuneration packages and growth-oriented, supportive work culture within the company.

Objectives of this role

Make functional graphics, digital proofing, UI/UX designs and visual concepts that catch the eye and inspire users.
Work with product managers to create and execute design plans helping the company achieve its product vision and meet its marketing goals.
Support the design process by creating style guides and collaborating with other designers to execute client requirements.
Assist the marketing team in creating visual assets like landing pages, websites, advertisements, brochures, flyers and catalogues.

Your tasks

Build navigation-friendly wireframes, websites and mock-ups that are usable, persuasive and visually enticing.
Curate aesthetically pleasing, user-friendly graphics for the client’s website.
Create responsive templates for desktops, laptops, mobile devices and tablets.
Design and implement website layouts, logos and branding in alignment with the brand values and target audience.
Suggest and execute a cohesive visual brand strategy for the company’s website, blog, social media channels and other digital assets.
Stay updated with the latest industry updates and trends in website design.

Required skills and qualifications

3+ years of experience as a junior web designer or graphic designer.
Demonstrable portfolio and expertise in previous web design projects.
Practical knowledge of different designing tools, such as Figma, Adobe Photoshop, Adobe Illustrator or Sketch.
Strong understanding of colour theory, typography, layout design and usability principles, especially for websites.
Proficiency in graphic design, art and psychology with a sense of how different elements work together on a web page.
A creative thinker with excellent visual communication skills, design multimedia skills and computer adeptness.
Strong attention to detail and a keen eye for design.
Ability to work on multiple projects simultaneously and meet deadlines.

Preferred skills and qualifications