The finance industry has been catapulted into the digital future. It’s time to embrace change and all the opportunities it brings.
It’s now impossible to revert solely to previous forms of relationship building. With lots of businesses destined for a hybrid working future, your clients may continue to prefer email, phone calls and video calls, and the likelihood is you need to connect online first before you can do so face-to-face.
Using digital forms of communication allows you to work in the way your clients want. But, perhaps, more importantly, tools like LinkedIn Sales Navigator and Sales Insights will help you get the results you want from every conversation.
In our three sector-focused eBooks, we drill down into current opportunities across financial services and highlight effective ways to seize them. This article gives you a quick overview of the key themes we discuss.
New client needs, new opportunities
Across insurance, commercial banking and the wealth and asset management sub-sectors, clients are asking for more from the firms they work with. By listening to these client needs, you can seize new opportunities.
So, what are the new gateways opening in the world of finance? Here’s a snapshot.
- Fresh investors and reinvigorated demand
Market volatility is presenting more challenges for investors. It’s particularly unfamiliar territory for the raft of new investors with lockdown-induced savings.
People need expertise, but do they realise this? New digital platforms, like the Robinhood app and Hargreaves Lansdown accounts, provide a simple way to invest and give users insights to help them manage their investments. They’re particularly attractive to digital natives, and this popularity is only set to increase as younger investors join the market.
Wealth managers and asset managers have an opportunity to disrupt the disrupters. And with 8 million high-net-worth-individual users around the world, LinkedIn is the place to reach new investors. But there’s a fine line to tread between creating a snappy ‘micro-moment’ and demonstrating in-depth expertise.
Download Wealth & Asset Management eBook
- New business customers on the horizon
It’s no secret that recent months have been challenging for businesses across almost every sector. And when government support schemes end, securing finance from banks will become even more necessary – and more competitive. From Japan to the US to France, countries with advanced economies have seen a significant rise in new company registrations recently, which will no doubt accelerate the race for funding[i].
Commercial banks have an opportunity to win lots of new customers. But to come out on top, you need a smart strategy.
Download Commercial Banking eBook
- Rebuilding trust in insurance
Real-time data is vital to understanding real customer needs and taking the buyer-first approach that builds long-lasting trust. And given that 87% of B2B sellers skip data analysis when it comes to account prioritisation, utilising the insights you have at hand will give you the advantage.
After recent issues with claims cast a shadow over the insurance industry, customers are understandably more selective about which provider they choose. Insurers have an opportunity to draw on their reliability to pull ahead of the competition. And utilising digitisation will play a big role in this.
Using real-time data, targeted insights and instant connections, you can take a more personalised approach to build closer relationships. Yet surveys reveal that only half of insurers plan on investing in direct online sales[ii].
Now is the time to make the most of digital tools to get out in front and reach new customers first.
Download Insurance eBook
Finding and targeting new opportunities
Using digital tools to communicate is more than a placeholder during the pandemic – it’s a preference for many clients. And with an average of 16 million daily interactions between finance businesses and clients happening on LinkedIn[iii], social connections are a crucial part of the buying journey. To move ahead of the competition, you need to join the conversation and make sure you’re heard above the rest.
Using LinkedIn Sales Insights and LinkedIn Sales Navigator, you can build on your existing connections to reach more leads. The tools work hand in hand to give youboth macro and micro visibility. Gain access to real-time data on everything from whitespace to individual connections.
Check out our new resources to learn how to use LinkedIn to unlock new business opportunities in the financial services industry.
[i] The Financial Times, 2021, Pandemic triggers surge in business start-ups across major economies
[ii] Deloitte, 2020, 2021 insurance outlook
[iii] LinkedIn, 2020, The evolving world of sales in finance (Europe)
Related articles