Alicia has been part of AT&T’s Sales and Marketing team since 1991, serving in a number of highly visible, strategic roles. She’s demonstrated her interpersonal and organizational skills in complex business negotiations and has a long history of leadership, characterized by concrete performance, a keen analytical approach and imaginative thinking. Through the use of compelling content, multi-media assets, advertising, creative on-line programs, analyst outreach and targeted earned media, she executes product marketing campaigns, dialogue marketing and thought leadership programs that increase demand and overall consideration for the brand with business customers worldwide.