The days of email-only nurture programs are numbered. Disparate regulatory environments, pervasive multi-device use, and diminishing response rates are forcing B2B organizations to rethink their nurture programs, and the channels through which those programs are executed. Jason Hekl of SiriusDecisions will explore evolving nurture strategies and the SiriusDecisions Nurture Treatment Plan, a new strategic framework marketers can use to ensure their efforts are targeted, appropriate and integrated across channels.