Mike Ward

Mike Ward

VP of Demand Generation, Workfront

Mike Ward

Mike Ward is the VP of Demand Generation at Workfront, a cloud-based Enterprise Work Management solution designed to help teams conquer the chaos of excessive email, redundant status meetings and disconnected tools. He leads the team focused on driving demand for the high-growth Utah tech company.

Mike brings with him 15 years of marketing and leadership experience across companies like Adobe and Ancestry.com. During his time at Adobe, Mike drove demand programs and led integrated campaign marketing for the $1 billion digital marketing business (formerly Omniture). Mike led integrated campaign marketing and public relations at Ancestry.com leading up to and through the company’s successful IPO in 2009.

He holds an MBA in marketing from Brigham Young University’s Marriott School of Management and a BYU undergraduate degree in broadcast journalism.

Sessions

  • Bryan Burdick Mike Ward Monu Kalsi

    Walking the Talk: Winning Practices from Leading Brands

    • Bryan Burdick, Global Head of B2B, LinkedIn Marketing Solutions
    • Mike Ward, VP of Demand Generation, Workfront
    • Monu Kalsi , VP, Head of Digital Marketing, Zurich North America

    B2B brands at the top of their game will share their success stories in this 45-minute interactive session. Learn how LinkedIn customers are leveraging the platform to better engage buyers and move them through the purchase process faster than ever before. Get an inside look at real-world tactics that are driving results.