Marisa Kopec

Marisa Kopec

Vice President and Group Director, SiriusDecisions

Marisa Kopec

Marisa leads SiriusDecisions’ Portfolio Marketing, Strategic Communications, and Product Management services, delivering research and advice to help product marketers and managers succeed. Before joining SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom Programs business unit. Prior to this role, Marisa was vice president of global corporate marketing, where her accomplishments included launching a new brand strategy and architecting the development of the company’s first customer-centric data warehouse. Before Gartner, Marisa spent six years as the global marketing director at Marine Management Systems, a small software company. Marisa received an MBA in marketing from the University of Connecticut and a BA from the College of the Holy Cross.

Sessions

  • Marisa Kopec

    Demystifying B-to-B Buying 2015 and Beyond

    • Marisa Kopec, Vice President and Group Director, SiriusDecisions

    We hear the same mantra every day: B-to-B buyers are in control. But what many don’t know is whether the purchasing decision making process is linear and sequential, or more episodic. A major new SiriusDecisions research study has investigated how b-to-b buyers truly behave, and is prepared to debunk myths and validate the realities of marketing and sales roles in today’s environment. Marisa will unveil the findings from this provocative new study that will challenge the common industry perspective that b-to-b sales representatives’ roles and importance are declining due to a disintermediation by digital buying behaviors.