The Future of Marketing: Winning with People and Purpose | June 22

This CMO workshop discussed what differentiates over-performing organizations from under-performing ones. How can CMOs drive customer-centricity and business influence? And how can agency partners most effectively support the marketing transformation process affecting their clients? This intimate session discussed the practical enablers and key pitfalls to avoid when driving customer-centric marketing.

Special guests included: 
Sir Martin Sorrell, Founder and CEO, WPP 
Marc de Swaan Arons, CMO, Vermeer 
Keith Weed, CMO, Unilever
Mike Gamson, SVP, Global Solutions, LinkedIn

  • Keith Weed, CMO, Unilever

    Keith Weed talks about his experience on the Insights2020 Advisory Board, the marketing department's responsibility in talent management, and Unilever's approach to the three key pillars of customer-centricity.

  • Winning the war for talent

    Sir Martin Sorrell of WPP and Keith Weed of Unilever offer their perspective on the urgency to bolster customer-centricity to ensure long term business growth in a business environment that seems smitten by the 3G world of zero based marketing.

  • Building a winning culture

    Mike Gamson and Jia Hyun of LinkedIn join Janet Balis and John Rudaizky of EY to offer a provocative pective on culture building and empowering.

  • Talent capabilities: learnings from I2020

    Marc de Swaan Arons, CMO of Vermeer shares key findings from the featured Insights, Marketing, and Agency2020 initiatives that Vermeer, Korn Ferry and LinkedIn partnered on.

  • Brand & Talent: The Secret of Purpose-driven Agencies | June 22

    We exist in a fast-paced and ever-changing communications landscape, and agencies of today need to be extraordinarily adaptable—continually evolving their brand messaging with the changing times.
    This dynamic forum features industry leaders who will discuss strategies that agencies need to thrive.

    Penry Price, Vice President, Marketing Solutions, LinkedIn

    Featured panelists:
    Bryan Wiener, Chairman, 360i
    Chris Loll, COO, IPG Mediabrands
    Jim Elliott, CCO, Arnold Worldwide
    Pat Frend, President North America Region, Razorfish

  • Talent Hunt: New Age Crisis or Old Age Problem | June 21

    What can marketers do to attract and retain the best digital and data-minded talent? Publicis Media & LinkedIn hosted a brunch and conversation featuring thought leaders whose unique perspectives offer compelling insights into the trends unearthing our industry’s talent transformation and what it takes create a culture that stands apart in business today.

    Lucy Hockings, BBC World News Presenter

    Featured panelists:
    Jay Altschuler, VP, Media & Partnerships, Samsung Electronics America
    Kavita Vazirani, SVP, Media Strategy & Sciences, Comcast
    Kathy Ring, CEO, Starcom USA
    Penry Price, Vice President, Marketing Solutions, LinkedIn

  • The Sophisticated Marketer’s Live Podcast featuring Shingy | June 21

    AOL’s resident "Digital Prophet" David Shing, aka “Shingy”, sat down with LinkedIn global content marketing leader Jason Miller for an intimate conversation around the future of marketing. This hour interview provided a rare opportunity to learn from one of the most innovative minds in the industry as Shingy distills the trends of the future and puts them into context for brands, marketers, and agencies.