Dan Ross

Dan Ross

Director, Sales Operations, Optimizely

Dan Ross

Dan has spent his career finding creative ways to enable those around him to be more successful. Whether teaching people how to safely operate racecars at 130mph, training salespeople how to best help their potential customers, or building sales processes and methodologies, Dan has spent over a decade optimizing his peers’ effectiveness.

Not long after retiring his racing helmet and graduating from the University of California, Santa Barbara, Dan “grabbed a bag” and went to work for a video game fitness startup as employee number 14. There he trained customers, managed reps, and ran a territory, exposing him to the key tenets of sales enablement and execution.

After a two-year tour fighting Congress’ dysfunction from within as a Legislative Advisor, Dan left the public sector and went to work for LivingSocial to run their technical sales training. There his role evolved into the Sr. Manager of Sales Operations, running all sales systems and technical training for the 1000+ person LivingSocial sales team.

Back home in California, Dan is now responsible for the sales strategy and execution for Optimizely, Inc. the global leader in customer experience optimization.


  • Thursday, September 18, 2014 3:30pm - 4:15pm

    Influence Mapping: Strategies to Sell Into Multiple Lines of Business: Customer Panel

    • Dan Ross, Director, Sales Operations, Optimizely
    • Peter Kim, Director of Relationship Management, Sales Solutions, LinkedIn
    • John Gilman, VP, Worldwide Commercial Sales , New Relic, Inc.

    Ralston Ballroom

    This panel of customers and LinkedIn experts will provide proven techniques to help you break free of risky one-relationship habits and build a network of sales conversations. Learn new strategies and technologies that help you establish a multi-threaded selling mindset that spans across your entire organization. Hear from companies that use LinkedIn to equip their sales team to create strong relationship webs within major accounts, across multiple lines of business, and across various roles.