Meagen Eisenberg

Meagen Eisenberg

Vice President – Demand Generation, DocuSign

Meagen Eisenberg

Meagen has spent over 19 years working in the high-tech industry. One of Top 50 most retweeted by mid-sized marketers according to AdWeek study and one of the Top 25 B2B Marketing Influencers according to InsideView. In 2014 she won the Marketers that Matter award, in 2012 she received the SuperNova Award in Matrix Commerce from Constellation Research and in 2011 the Marketing Visionary Markie award within the marketing automation field. Before joining DocuSign, she was Director of WW Demand Generation at ArcSight, an HP Company, and prior to that she led worldwide programs and events at TRIRIGA (acquired by IBM) for integrated workplace management systems. Prior to TRIRIGA, she was at Postini (acquired by Google) and IBM, working in solutions and product marketing for security and compliance. Earlier she worked as an IT Engineer at Cisco Systems and Applied Materials. She has a Master of Business Administration with a focus on marketing and strategy from Yale School of Management, and a Bachelor of Science degree in MIS with a minor in CSC from Cal Poly – San Luis Obispo.


  • Thursday, September 18, 2014 2:45pm - 3:25pm

    Sales & Marketing, A New Partnership Fueled by Social Networks and Media

    • Ralf VonSosen, Head of Marketing, Sales Solutions, LinkedIn
    • Koka Sexton, Senior Manager, Social Marketing, Sales Solutions, LinkedIn
    • Tom Eggemeier, Chief Customer Officer & EVP Global Sales, Genesys
    • Meagen Eisenberg, Vice President – Demand Generation, DocuSign

    Ralston Ballroom

    Social networking and real-time access to connections, insights and information has changed the sales and marketing game. Marketing and sales silos are coming down in favour of new, collaborative buyer engagement. Sales and marketing teams that embrace social selling and work together at every stage of the buyers’ journey are being rewarded with stronger pipelines and greater revenue performance. This session defines the new rules of social marketing and selling—a partnership.