Thursday, September 18, 2014 2:45pm - 3:25pm
Sales & Marketing, A New Partnership Fueled by Social Networks and Media
- Ralf VonSosen, Head of Marketing, Sales Solutions, LinkedIn
- Koka Sexton, Senior Manager, Social Marketing, Sales Solutions, LinkedIn
- Tom Eggemeier, Chief Customer Officer & EVP Global Sales, Genesys
- Meagen Eisenberg, Vice President – Demand Generation, DocuSign
Ralston Ballroom
Social networking and real-time access to connections, insights and information has changed the sales and marketing game. Marketing and sales silos are coming down in favour of new, collaborative buyer engagement. Sales and marketing teams that embrace social selling and work together at every stage of the buyers’ journey are being rewarded with stronger pipelines and greater revenue performance. This session defines the new rules of social marketing and selling—a partnership.