Eric Martin is a business-to-business marketing technologist, content strategist and demand generator. Eric has spent the majority of the past decade helping startups market disruptive technologies to large, complex organizations. At his current position as Director of Content at Catavolt, he is charged with developing, distributing, and optimizing compelling content to generate engagement and pipeline growth. Eric is a firm believer in the concept of "hyper-relevant" content marketing and user experiences, and has previously participated on panel discussions on the topics of marketing automation, lead generation, conversion rate and lead cost optimization.