8:00 - 8:50
Breakfast & Networking
8:50 - 9:00
Welcome & Open Remarks
9:00 - 10:00
Reinventing educational content
Educating and empowering your audience to do their jobs better doesn’t just help people feel good about your brand – it’s the foundation for a meaningful relationship. In this session, Khan Academy founder Salman Khan will discuss how his novel approach to content is reinventing education, plus share lessons you can apply to your own content strategy.
10:00 - 10:30
The Expanding Tech Audience
As technology becomes more ubiquitous, the consideration and purchase decisions are expanding beyond the borders of select departments. This puts added demand on the relationships between those departments and the businesses that want to reach them. Brian Frank, VP of Global Sales Operations at LinkedIn sits down for a candid conversation with Kevin Scott, SVP Engineering & Operations at LinkedIn to discuss the changing needs of the IT and Engineering professional and what it takes to reach them.
11:00 - 11:30
The expertise you don’t know you have - Your best assets are just down the hall
The power and expertise of your employees has more influence on your company’s relationship with its customers than you might think. Catherine shares how she leverages employee expertise to build LinkedIn’s brand and suggests how you should be thinking differently of your own in-house resources.
11:30 - 12:00
Marketing Needs to Get Out of Its Own Way
Some of the things we do may be damaging our customer relationships more than we realize. Tech marketers have to remove obstacles in an increasingly competitive and crowded space. Josh reveals some of the things that are doing more harm than good.
1:00 - 1:45
How LinkedIn is Adapting its Platform
Learn how LinkedIn is adapting targeting, personalization, lead-capture, nurturing and attribution to better serve our customers.
1:45 - 2:15
How to Keep Customers Coming Back
Industry experts will talk about the power and effectiveness of an “always-on” content marketing strategy and its impact on building a loyal community.
2:45 - 3:30
How to build an internal publishing practice
Learn how LinkedIn and other technology leaders have implemented and cultivated an expert publishing practice within their organizations.
3:30 - 4:15
It’s Not all About You
Find out what marketers are doing that might be driving customers away. What’s broken in your lead generation initiatives? When should content be gated, when should it not? When is it right to talk about your brand and products, and when is it right to provide non-branded content?
4:15 - 4:30