John Fredette is the Manager of Global Media & Sponsorship Marketing for IBM Corporation. In this role, John is responsible for IBM's media strategy, investment planning, and cross-discipline integration for all global investments - including strategy and implementation of programs with emphasis on digital, social and emerging platforms. John also directs all aspects of media integration and activation for IBM’s global sponsorship properties including The Masters, USGA, PGA Tour, U.S./French/Australian Open, Wimbledon, and Tony Awards.
John has worked in a variety of marketing and management roles since joining IBM. His experience includes television and digital, branded entertainment, direct and event marketing. Prior to IBM, he worked for TJX Corporation in West Bridgewater, Mass. John has an MBA in Marketing from Babson College and BFA in Graphic Design from the Rochester Institute of Technology.