Joshua leads the Blanc & Otus team, providing strategic insights, messaging counsel and executive coaching to the C-suite of leading and emerging technology brands.

Joshua began his career as a market analyst with Gartner, covering collaborative computing and security. Over the course of his career, Joshua has served as a senior advisor to a variety of international technology clients, including Adobe, AT&T, CA, Deloitte, Facebook, First Data, GSMA, Haier, HP, ICANN, Jabil, LinkedIn, McKesson, Microsoft, McAfee, NetApp, Oracle, Qualcomm, salesforce.com, Symantec, Tata, VeriSign, and Yahoo!

Joshua is a frequently featured speaker at technology conferences, and has authored several training seminars and global studies about technology marketing, messaging and positioning, and analyst relations. He is a certified toastmaster and executive coach. He earned his B.A.s in English and History from UCLA and holds a minor in theology from Oxford University.He earned his law degree from University of California, Hastings College of the Law.