b2b

Diversity, equity, and inclusion is good business. We know this – the business benefits of diversity, equity and inclusion (DEI) are well-documented. If these findings on diversity are widely-known, then why aren’t we seeing the action we would expect from leaders who accept these findings to be true?

There is a gap that is obstructing action toward the outcomes we would like to achieve. With a marketing and behavioral science lens, The B2B Institute at Linkedin and research fellow  Dr. Jamillah Bowman Willams venture into the gap to examine the question: what is stopping us from making progress?