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Advertising in trusted environments that deliver results

Trust is something that’s hard won but easily lost. So is your brand’s identity. Where your ad shows up matters. Context matters.

Brands must carefully choose where to establish their reputation

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Perceptions of enterprise – who you are – drives two thirds of corporate reputation vs. what you sell which accounts for only a third. Reputation Institute

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Doing so could mean the difference between winning and losing your biggest deals.

51% of B2B buyers place a higher emphasis on the trustworthiness of the source of the content they consume. DemandGen Report 2020 Content Preferences Study

The majority (68%) of B2B buyers notice ads from the solution provider they chose during the research process. DemandGen Report 2019 B2B Buyers Survey Report

That’s why you should align your brand with trusted, recognizable sources. Establish a strong brand reputation by showcasing your value in trusted environments.

Many companies focus on chasing down leads with a ‘last-click’ mindset. Fewer invest the effort to earn credibility in the minds of customers and create an environment that stimulates lasting demand.”

Edelman, Beyond Conferences, 2020

The case for trusting LinkedIn

Trust is the foundation of meaningful relationships that convert prospects to customers. When you advertise on LinkedIn, you associate your brand with the world’s most trusted social media platform.

LinkedIn ranks #1 for “least annoying ads”, “confidence in data”, “least deceptive content” and “feel safe participating.” Business Insider Intelligence

For the third year in a row, LinkedIn was recognized as the most trusted social platform. Business Insider Intelligence

Trust is also the foundation for delivering both short- and long-term results.

Our platform empowers you to deliver against any and all marketing objectives: brand building, engagement, lead generation, and conversions.

LinkedIn was named the #1 rated platform for B2B lead generation.

DemandWave

Brands see a 2-3x lift in brand attributes when advertising on Linkedin.

LinkedIn Data

Brands have seen 33% increase in purchase intent resulting from ad exposure on LinkedIn.

LinkedIn Data

40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high quality leads.

eMarketer

Marketers see up to 2x higher conversion rates on LinkedIn.

LinkedIn Data

Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert.

LinkedIn Marketing Solutions

Portrait of Joon Shin, the marketing manager of Aha!

Joon Shin
Marketing Manager

We were able to find a lot of success on LinkedIn because LinkedIn gives us access to a very engaged and relevant audience.

When a potential customer sees meaningful, relevant content, they’ll view your company as a knowledge resource and as a partner. And in the future, once they build up that trust, they’ll come to you with their business.”

Our solutions for building trust

Your ads – whether powerful videos, evocative images, or personalized messages – appear seamlessly in the LinkedIn feed and inboxes to become part of the member experience on LinkedIn.

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Easily create and launch LinkedIn ads aligned with your objectives using Campaign Manager.

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Deliver powerful videos and evocative images directly to their LinkedIn feed using Sponsored Content.

Start a dialogue with professionals and business decision-makers with Conversation Ads.

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Collect quality leads from your ads with our Lead Gen Forms, prefilled with accurage LinkedIn profile data.

More B2B Fundamentals

Reaching buyers

with the power to act

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More about reaching buyers

Driving engagement

with those buyers

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More about driving engagement

Learn the science of marketing to professionals with our new learning center, LinkedIn Marketing Labs

Learn more

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Do business where business is done

LinkedIn is the foundation for B2B marketing, a unique advertising platform where you can achieve your short- and long-term objectives.

Reach the people that matter to your business. Engage them against a backdrop of standup brands, professional insights and learning resources – in an environment where they’re in a business mindset.

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