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And it’s clear that marketing can play a pivotal role in how that stakeholder group responds.

  • Considerations about whether a purchase can enhance the buyer’s reputation or reduce anxiety play a large role in the B2B buying decision. Harvard Business Review
  • 95% of decision-makers state that, even before contacting a supplier, feeling a sense of connection to a supplier’s brand is as important as feeling confident about what they do. B2B International
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Marketers can tap into our powerful demographic data to

  • Precisely target audiences
  • Zero in on intent, behavior, engagement, interests and more
  • Reach everyone involved in the buying decision

Our solutions for reaching professional audiences

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