Consumers are further through the purchasing cycle before they reach out to sales departments. Increasingly marketers are looking to nurture customers through the marketing funnel across multiple channels.

With one of the largest generations in history comes tremendous buying power: Millennials spend $1.3 to $1.7 trillion annually. In fact, this group of digital natives represents a lucrative market and the next generation of financial clients. To make inroads with Millennials, firms must appeal to their demand for services and experiences on par with those delivered by retail and other industries that have learned how to capitalize on consumer interactions in the digital era.

Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will share some key findings from our new LinkedIn research on how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.