Wednesday, May 06, 2015 3:00pm - 5:45pm
Track B: Content Marketing
- Jessica Gioglio, Head of Content Lab, Sprinklr
- Jason Miller, Senior Manager, Content Marketing, LinkedIn Marketing Solutions
- Rod Kurtz, Financial Services Media Strategist
- Shane Snow, Cofounder & Chief Creative Officer, Contently
- Valter Sciarrillo, Head of Projects, LinkedIn Marketing Solutions
- Jeroen van de Ven, Social Media Manager, ABN AMRO Bank N.V.
- Jim Cowsert, VP, Advertising and Brand Strategy, Corporate Marketing, Voya Financial
- Industry Expert Presentation: Great marketers know that content is king and, as such, firms must be prepared to attract and equip their audiences with thought-provoking and perfectly timed insights across a spectrum of digital platforms. Tune-in to a kickoff presentation by one of LinkedIn's top content partners and a best-in-class fireside chat between Chief Creative Officer and Co-Founder of Contently, Shane Snow, and Rod Kurtz, a media strategist and veteran of Inc., Businessweek, and AOL/The Huffington Post.
- Case Studies: Following our track kickoff presentations, Voya Financial and ABN AMRO share success stories around rebranding and harnessing consumer trust, followed by a fireside chat with Jason Miler, LinkedIn's Senior Content Marketing Manager.
- Workshops: Diving into best practices, Valter Sciarrilo, Head of Projects, LinkedIn Marketing Solutions discusses top, trending content on LinkedIn, followed by an overview of content marketing fundamentals from Jason Miller and an interactive HBS-style case study session led by Shane Snow.