Thursday, May 07, 2015 5:00pm - 5:45pm
Today’s Winning Brands: Modernizing for the 21st Century
- Richard Kirshenbaum, CEO, NSG/SWAT
- Frédéric Tardy, Chief Marketing and Distribution Officer, AXA
- Monika Schulze, Global Head of Marketing, Zurich
- Dermot Boden, Chief Brand Officer, Citi
- Ann Glover, CMO, Voya Financial
In years past, the Industrial Revolution and Information Age provided the springboards for economic development. Now networks and relationships are at the core of the current wave of progress. Relationships in business have always mattered. But in the digital era, their reach is amplified, their substance and structure are more visible, and their economic impact can be quantified like never before. As social media elevates the importance and impact of our connections, financial services firms are taking note – especially as they work to rebuild trust with members and clients. Come join us to learn how some of the world’s leading financial institutions and brands are realizing major returns by harnessing the power of social connections and digital engagement.