Liz is a member of the leadership team of McKinsey’s Media and Entertainment Practice and leads the business-to-consumer (B2C) capabilities of the Marketing & Sales Practice.

Since joining the firm in 1992, Liz has largely focused on consumer marketing, strategy, and performance improvement in subscription media businesses. She has served clients across the media industry in newspapers, magazines, cable networks, cable operators, internet service providers, internet content players, and gaming. She also serves major marketers on growth and marketing spend effectiveness. 

She recently helped a US cable operator revise its go-to-market strategy to accelerate high-speed-data revenue growth; developed strategic insights into trends in video and cross-platform advertising to assess opportunities for advanced advertising in the US cable industry; and worked with a large cable operator to craft a marketing strategy and develop programs to improve customer experience operations designed to increase market penetration and increase customer lifetime value.