Sales Navigator 2018 — Year in Review: Redesigned, Refocused, Reloaded
January 8, 2019
As we gear up for an exciting 2019, I wanted to take moment to reflect on the amazing year we’ve just had and share just how proud I am to see how far LinkedIn Sales Navigator has evolved.
For LinkedIn Sales Solutions, 2018 was the year of redesign. We invested in our lead, account and advanced search experiences on desktop and mobile, and introduced several Sales Navigator / Office 365 integrations.
To give you a sense of how far we’ve come, we wanted to share a look back at the 2018 Quarterly Product Releases for Sales Navigator:
In the first quarter of 2018, we took a hard look at upping the ante on our data privacy standards and being even better stewards of our customers’ data. That said, it was our top priority to invest the massive engineering resources required to make sure Sales Navigator was ready for GDPR, and to obtain more security certifications. With this Quarterly Product Release, we also added integrations with Demandbase, InsideSales.com, SugarCRM, and Oracle Sales Cloud. And we introduced a redesigned account page experience for increased efficiency in landing new business and building existing accounts.
Our customers constantly tell us (read: vent!) about the complexity of their sales stack, and how these countless tools require integration and interplay to help their reps get their work done more seamlessly. That’s why we invested to broaden Sales Navigator as a platform (SNAP). We also added new features, like new lead and mobile accounts pages to help reps get their work done faster.
In this quarter, we continued our quest to help sales teams do more with Sales Navigator so they could expand existing customer relationships, acquire new business and maximize sales productivity. We introduced Deals to help reps and their managers better manage pipelines, a new search and beefed up mobile lead page experience that is now on par with our desktop app. Lastly, Sales Navigator Ideas was born so that our customers and admins had a direct line to share what they’d like to see next from Sales Navigator. So, keep the ideas coming — we love hearing from you!
Our last release of the year was designed to help you get the most out of Sales Navigator. We added a more streamlined experience for Sales Navigator administrators and introduced Advanced Search on mobile. Additionally, with Custom Lists, Advanced Alerts and ‘Reports to,’ we’re just beginning to scratch the surface of much more goodness we have in store next year.
So, what’s coming in 2019? We’ll have a continued focus on our core experiences that customers know and love, while exploring new ways to integrate into workflows more seamlessly. Stay tuned.