Sales and Marketing Collaboration Articles

  • Customer Retention: Definition, strategies and planning

    Customer Retention: Definition, Strategies and Planning

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is directly related to what you’re trying to achieve. Vilfredo Pareto discovered that 80% of the land in Italy was owned by 20% of the population. Known now as the Pareto Principle, this theory about 80/20 distribution holds true all...

  • a man on his customer journey

    What Is A Customer Journey Map And Why Are They Important?

    December 6, 2018

    We hear plenty of talk about breaking down organizational silos. And it’s a worthwhile goal. After all, your customers shouldn’t suffer a poor experience simply because of your organizational structure. But to understand how to more meaningfully align to their customers, companies need to first create a customer journey map. Just as many say “content marketing”...

  • Art of Winning: The Sales & Marketing Meeting

    Conducting the Perfect Sales & Marketing Meeting: How to Effectively Reach Alignment

    November 15, 2018

    We continually hear about the strategic importance of sales and marketing alignment from seemingly every angle. Nailing the strategic approach to alignment is essential. But it’s just as important to get the practical, tactical details right. We’re doing that in this post by focusing on the all-important sales and marketing meeting. Get this right, and you’ll be...

  • New Research Shows Sales and Marketing are Finally Starting...

    October 30, 2018

    From an outsider’s perspective, sales and marketing misalignment never made sense. You have two teams, both dealing with potential...

  • Young professional with bikes

    Our Top 3 Takeaways from Engagio's ABM 2018 Outlook Survey

    October 11, 2018

    Account-based marketing (ABM) is growing by leaps and bounds. More and more companies are using this approach to bring together sales...

  • art of winning: marketing automation

    What is Marketing Automation & How It Can Help You Win (or ...

    October 3, 2018

    Are you delivering the experience your buyers expect? According to Accenture: 71% of B2B executives say customers increasingly want...