Sales and Marketing Collaboration Articles

  • LinkedIn Water Cooler

    The Water Cooler: Are Salespeople and Marketers Reading Different Articles on LinkedIn?

    October 30, 2019

    Getting sales and marketing on the same page is an enduring problem for business. Or is it? Sales and marketing appear to be extremely aligned when it comes to the articles they engage with on LinkedIn. For this month’s Water Cooler, we examined the top 10 articles engaged with by salespeople and the top 10 articles engaged with by marketers in September. The...

  • sales enablement Sales Academey

    Succeeding with Sales Enablement: Definition, Tools, and Strategies

    October 17, 2019

    What is Sales Enablement? As you read this, sales enablement is on the minds of sales managers and executives everywhere. In competitive markets, smoother sales enablement processes can be one of the single biggest differentiators when it comes to edging out alternative solutions and winning business. Identifying the right sales enablement platform can be a...

  • Small But Mighty

    5 Top Sales Challenges for SMBs (and How Sales Navigator Helps Solve Them)

    May 6, 2019

    At LinkedIn Sales Solutions, we have the privilege of working with a wide range of small- and mid-sized businesses (SMB) that are creatively seeking ways to grow and expand their digital footprints. Through these experiences, we’ve noticed several common challenges, many of which can be addressed directly through LinkedIn and Sales Navigator. Today, we’ll take a...

  • Why Sales Leaders Should Insist on Having a Say in Their Company’s Website

    Why Sales Leaders Should Insist on Having a Say in Their...

    April 16, 2019

    Closed circuit to researchers in our industry: If you plan to survey sales leaders anytime soon, feel free to include a question about...

  • 12 Days of Content

    Revealed: What Marketers Want from Sales Professionals This...

    December 21, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we’re revealing what...

  • Customer Retention: Definition, strategies and planning

    Customer Retention: Definition, Strategies and Planning

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is...