Sales and Marketing Collaboration Articles

  • This Week’s Big Deal: Coming Together in 2020

    January 13, 2020

    I have a feeling that this is the year. At long last, sales and marketing teams across the world will finally reach a state of harmonious balance. The long-standing divide will evaporate, giving way to seamless orchestration of efforts. Why the optimism? Maybe it’s because 2020 seems to represent this type of synchronicity — two identical figures beside one...

  • ABM Isn’t Just for Marketing

    ABM Isn’t Just for Marketing

    November 22, 2019

    Getting your sales org started down the path of righteousness (and by that we mean we mean higher win rates and deal sizes) is the difference between an okay org and a great org. The good news is that Account-based Marketing can help you along this voyage of sales and marketing alignment. Highly targeted content is going to be your weapon of choice when it comes...

  • Buyer's Journey

    How a Revenue Aligned Organization Embraces Today’s Complete Buyer Journey

    November 14, 2019

    Editor’s Note: This guest post was contributed by John Moore, Vice President, Bigtincan. In my last article, I noted that Revenue Alignment places the customer at the center of business success. Revenue Alignment places a premium on creating measurable outcomes, delivering solutions that customers will adopt, and on a high degree of collaboration between...

  • LinkedIn Water Cooler

    The Water Cooler: Are Salespeople and Marketers Reading...

    October 30, 2019

    Getting sales and marketing on the same page is an enduring problem for business. Or is it? Sales and marketing appear to be extremely...

  • sales enablement Sales Academey

    Succeeding with Sales Enablement: Definition, Tools, and...

    October 17, 2019

    What is Sales Enablement? As you read this, sales enablement is on the minds of sales managers and executives everywhere. In...

  • Small But Mighty

    5 Top Sales Challenges for SMBs (and How Sales Navigator...

    May 6, 2019

    At LinkedIn Sales Solutions, we have the privilege of working with a wide range of small- and mid-sized businesses (SMB) that are...