Sales and Marketing Collaboration Articles

  • Small But Mighty

    5 Top Sales Challenges for SMBs (and How Sales Navigator Helps Solve Them)

    May 6, 2019

    At LinkedIn Sales Solutions, we have the privilege of working with a wide range of small- and mid-sized businesses (SMB) that are creatively seeking ways to grow and expand their digital footprints. Through these experiences, we’ve noticed several common challenges, many of which can be addressed directly through LinkedIn and Sales Navigator. Today, we’ll take a...

  • Why Sales Leaders Should Insist on Having a Say in Their Company’s Website

    Why Sales Leaders Should Insist on Having a Say in Their Company’s Website

    April 16, 2019

    Closed circuit to researchers in our industry: If you plan to survey sales leaders anytime soon, feel free to include a question about their involvement in the company website. You’d be breaking ground. Sales leaders should have a bigger say in the company’s website. Sure, we have little way of telling how involved you currently are. But given that today’s...

  • 12 Days of Content

    Revealed: What Marketers Want from Sales Professionals This Holiday Season

    December 21, 2018

    Here at LinkedIn, we’re celebrating the holidays by bringing you 12 days of awesome sales content. Today, we’re revealing what marketers really want from sales professionals — throughout the holidays and all year round. Here’s what our team members have on their wish lists. The holidays are a time for joy, generosity, and coming together — even in the workplace....

  • Customer Retention: Definition, strategies and planning

    Customer Retention: Definition, Strategies and Planning

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is...

  • a man on his customer journey

    What Is A Customer Journey Map And Why Are They Important?

    December 6, 2018

    We hear plenty of talk about breaking down organizational silos. And it’s a worthwhile goal. After all, your customers shouldn’t...

  • Art of Winning: The Sales & Marketing Meeting

    Conducting the Perfect Sales & Marketing Meeting: How to...

    November 15, 2018

    We continually hear about the strategic importance of sales and marketing alignment from seemingly every angle. Nailing the strategic...