Posts about Sales and marketing alignment
Sales and marketing alignment is more crucial than ever as marketing technology and sales technology have enabled the two departments to work more closely together. The LinkedIn Sales Blog covers the most effective ways for sales and marketing teams to align around lead generation and follow up.
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Lexmark's marketing-to-sales handoffs are a three-party video meeting – marketer, salesperson, customer – where all three must show up and all three must be excited to move forw...
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With today’s macroeconomic environment placing greater revenue pressures on businesses, Carrie Smith, CMO of Accenture, believes that it can be the impetus Sales and Marketing l...
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Corporate social responsibility, or CSR, is no longer a nice-to-have for businesses. From urgent challenges such as the climate crisis, to creeping ones such as growing customer...
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Cegid, a leader in cloud-based management software, doubled its revenue in just four years. We caught up with Valérie Thomassin to tap into the business’s recipe for success. As...
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Marketing and sales in professional services is very different from other sectors. We caught up with RSM’s Head of Marketing, Business Development and Client Experience, Nina Ar...
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With a defined Sales and Marketing strategy that addresses the crucial gaps between your revenue-generating teams, your company can more effectively target, engage, and convert ...
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Results from a recent study by Forrester Consulting, commissioned by LinkedIn, reveal a key opportunity for improving business performance: sales and marketing alignment is cruc...
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How can sales and marketing better align on metrics?
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What role do digital tools and technologies play in supporting sales and marketing alignment?
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What practical steps can sales and marketing take to better align their operations?
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From why they matter, to what they might be capable of in the future and whether we need to update our approach to managing them – 5 branding talks that it’s well worth making t...
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Our new research shows how to take sales and marketing’s relationship to the next level – and the unstoppable momentum you can release in the process