Posts about Sales and marketing alignment
Sales and marketing alignment is more crucial than ever as marketing technology and sales technology have enabled the two departments to work more closely together. The LinkedIn Sales Blog covers the most effective ways for sales and marketing teams to align around lead generation and follow up.
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B2B sales strategies and trends
Many SMBs face the same common challenges. LinkedIn Sales Navigator is designed to help you overcome them. Find specific guidance for fast growth.
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Learn why sales leaders need to involve themselves in their company’s website development, and discover a few suggestions for making it happen.
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Sales teams are often a lot more enthusiastic about events than digital marketing strategies –here’s how to close the gap
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We asked our marketing team what they want from sales professionals this holiday season. Here’s what they had to say.
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Our new “The Art of Winning” guide identifies the areas where alignment between sales and marketing breaks down — and then takes the extra step of prescribing solutions that bri...
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Customer retention is the secret to long-term profitability and business success. The good news is that any organization can increase their customer retention rates. Discover ho...
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The customer journey map is a tool to visualize the experience of interacting with your brand from the customer’s point of view. It's critical to helping align your sales and ma...
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Nailing the strategic approach to sales and marketing alignment is essential. But it’s just as important to get the practical, tactical details right. Read on for exactly how to...
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LinkedIn’s 2018 State of Sales research report shows a narrowing divide between sales and marketing. Learn what’s behind the trend and how to continually grow the trend.
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The future of account-based marketing is here. We dug into a new ABM survey from Engagio and distilled key takeaways.
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Marketing automation can dramatically improve productivity and business outcomes. But automate a bad process, and your company could lose big.
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Find out what account-based marketing (ABM) is and how you can use it to improve the buyer experience, better align marketing with sales, and more quickly generate higher revenues.