Posts about Sales and marketing alignment
Sales and marketing alignment is more crucial than ever as marketing technology and sales technology have enabled the two departments to work more closely together. The LinkedIn Sales Blog covers the most effective ways for sales and marketing teams to align around lead generation and follow up.
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Our new research shows how to take sales and marketing’s relationship to the next level – and the unstoppable momentum you can release in the process
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A visual representation of our findings from the Way to Create Value Report from LinkedIn and the Miller Heiman Group (now Korn Ferry)
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Our new research shows how to take sales and marketing’s relationship to the next level – and the unstoppable momentum you can release in the process
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Our new research shows how to take sales and marketing’s relationship to the next level – and the unstoppable momentum you can release in the process
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This next episode of “Live with Sales Leaders,” LinkedIn’s talk show for sales professionals, will delve into how your sales organization can reap the benefits of account-based ...
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Sales and marketing alignment has been a persistent focus for B2B organizations of late. Is 2020 the year we all finally bridge the divide?
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LinkedIn’s Allison McGreevy, a Senior Customer Success Manager, shares her thoughts on how sales can leverage ABM successfully and how Sales Navigator can play a role.
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John Moore explains how a "revenue aligned" organization approaches each step of the modern buyer journey.
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B2B sales strategies and trends
Sales and marketing alignment? Does LinkedIn data show that marketers and salespeople are engaging with the same articles on the platform?
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In this Sales Academy post, we explore how the sales enablement definition has changed in the digital age. Learn about what it takes to maximize the efficiency and effectiveness...
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LinkedIn announces that interest targeting is available in Campaign Manager, enabling marketers to target LinkedIn members by their interests, such as AI, customer experience, o...
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Our new research shows how to take sales and marketing’s relationship to the next level – and the unstoppable momentum you can release in the process