How focusing on delivering learning has made Aramex an employer of choice
SUCCESS STORY
Aramex, similar to many organizations, reached a crossroad in 2022 post-pandemic with increased pressure to attract, retain, and upskill talent. With changes in the overall working landscape, uncertainty grew about whether teams would operate on-site, remotely, or hybrid. As such, there was a greater focus on wellbeing, health & safety, and diversity & inclusion across the organisation.
Amongst other initiatives, Aramex partnered with LinkedIn to enable some of these key focus areas while also driving a stronger culture of learning, as they aspire to become an employer of choice within the logistics and transportation industry.
THE CHALLENGE
Increasing employee retention in the competitive logistics field
Aramex has been focusing on attracting and hiring the best talents in the industry, especially in more specialised areas of the business. They were also investing in becoming an employer of choice for applicants and one of the top three logistics companies in the UAE.
They also felt a need to increase gender diversity within the company, which became a priority when looking to attract new talent.
THE SOLUTION
Implementing Talent Enterprise Programmes to attract new talent and upskill employees
Aramex began by conducting an internal review to better understand how employees were engaging with the organisation and what more they could do to boost retention. They then partnered with LinkedIn on a number of solutions such as, Learning, Hiring Enterprise Programme, and Talent Insights to make informed talent decisions with real-time insights.
In order to engage their existing employees, Aramex initially purchased 300 LinkedIn Learning licences, increasing this to 6,000 after experiencing the positive impact it had. This was part of an internal push towards ensuring their teams had the tools to upskill and grow in their roles.
It enabled managers to assign training, while employees could choose learning that was beneficial to their roles. This was an efficient way to provide training to employees across over 60 countries, and ensure that people had what they needed to grow and develop in their roles.
With LinkedIn Talent Enterprise Programmes, all of Aramex’s global recruitment teams can access industry talent, and reach out to candidates directly, enabling them to build more personal connections during the recruitment stage.
Glint also enabled Aramex to look at the data behind employee activation. This helped as they moved from an annual to a bi-annual survey in order to track employee satisfaction.
Main Products Used:
THE RESULTS
A stronger focus on training
• Upgrading from 300 to 6,000 LinkedIn Learning licences
• Providing training to employees in over 60 countries
Better employee engagement
• 83% activation rate of LinkedIn Learning among employees
• 2X increase in hours of viewership after applying first learning campaign through LinkedIn Learning Hub
Increased Brand Awareness
• 62% increase in new total followers on Aramex’s company page
• 59% increase in company page view
‘‘As part of our Key Talent Strategy, we have a responsibility and critical role in attracting the right talent and building the workforce of the future where we align business and people strategies, by applying effective sourcing and pipelining exercises. It’s a combination of build, buy, and retain.
Our partnership with LinkedIn has given us access to a wide variety of qualified talent, having a positive impact on our hiring process. This has enabled us to build strong relationships with potential candidates, enhance our talent mapping, increase our market insights all supporting our strategy to better build our employment branding and value proposition.’’
ABOUT ARAMEX
Since its foundation in 1982, Aramex has grown to become a global leader in the logistics and transportation industry, recognized for its customised and innovative services for businesses and consumers. The Company today has business operations in more than 60 countries worldwide and employs over 16,000 professionals.
INDUSTRY:
Logistics and Transportation
NUMBER OF EMPLOYEES:
16,000+ employees
HEADQUARTERS:
Dubai, United Arab Emirates