B2B Edge

A performance branding program

Email edge@linkedin.com to learn more

You've Got B2B Brand Problems

B2B marketers face a number of brand challenges.

My finance and sales partners won't approve my brand budget.

Illustration of two professionals having a discussion about metrics.

I can't prove that my brand marketing drives growth.

Illustration of two professionals having a discussion on a couch

My lead generation metrics are declining.

We've Got B2B Brand Solutions

B2B Edge is an exclusive new consultancy service from the B2B Institute that combines the industry-leading research of our think tank with the peerless first-party data assets of LinkedIn. We help clients find a competitive edge through performance branding.

The B2B Edge Program

Four modules to give you a competitive edge.

Strategy

Rethink your segmentation, targeting, and positioning.

Red

Creative

Develop creative that generates 10-20X more sales.

blue

Distribution

Grow your media budgets through reach planning.

green

Measurement

Prove the business impact of your brand campaigns.

brown

Our Partners

We work with the best B2B marketing organizations in the world.

Ready to get started?

Email edge@linkedin.com to learn more.