Brand Manager Job Description Template | LinkedIn Talent Solutions

Finding a qualified brand manager begins with writing an engaging job description. If your post is straightforward and simple, you will attract strong candidates for the role. It is important to give them an idea of your company culture, as well as bulleted lists of the objectives, responsibilities, and qualifications for the brand manager role. The most compelling job descriptions are realistic, detailed, and brief – keeping readers engaged and helping them envision what it would be like to work at your company.

What does a brand manager do?

The brand manager spearheads the creation and execution of marketing and communication tasks of a company. As head of brand development, these professionals develop brand strategies that resonate with the target audience or customers. A brand manager doubles up as a brand specialist, who not only ensures that the product/service appeals to the customers, but also keeps an eye on the competition through competitive analysis. By understanding consumer behaviour and market trends, a brand manager effectively creates the narrative of a brand.

You might hire a brand manager to:

Develop brand growth through the right strategies and plans for brand reputation monitoring
Achieve long-term organisational goals through planning and implementing marketing initiatives
Build brand awareness and propel the company towards its mission and vision
Integrate with a team consisting of a brand director, assistant brand manager and other marketing professionals
Lead the creative development team in the right direction which aligns with the brand ethos

Introduction

At [Company X], we are all about striving for a wholesome consumer experience. We’re on the lookout for a brand manager, who will make a customer’s purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as per what the consumers want. Our ideal candidate is a strategic brand manager, who can build brand awareness while augmenting the brand value and the overall profitability of the company. The brand manager should be flexible and easily adapt to the dynamic and transitional market of today.

Objectives of this role

Understanding the behaviour of the target audience and acting as a brand solutions manager
Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager
Maintain budgets, predict market trends and sales, along with assessing KPI and ROI
Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team
Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on

Responsibilities

Conduct market studies and identify opportunities by being a diligent marketing brand specialist
Undertake brand reputation projects and figure out the brand positioning
Design brand communication strategies along with the brand director and use the right media to communicate them
Adhere to established budgets, estimates and performance indicators
Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs
Devise further growth strategies, and implement them from a brand innovation manager’s point of view

Required skills and qualifications

Prior work experience as a brand manager, or experience in assistant brand manager roles
Up-to-date with new marketing trends and basic brand manager tasks
Excellent command of the English language along with written and verbal skills
Compelling research and analytical skills

Preferred skills and qualifications