What does a product designer do?
A product designer is the creative brain behind the creation and design development of products for a company. This can range from everyday items like clothing and furniture, to more complex items like medical equipment. Being involved in the complete lifecycle of the product from conception to production, the job of a product designer is curating products that best suit the user’s needs. By identifying opportunities for improvement in a product, the product designer role is vital, given that they translate the goals of the company into tangible objects. Through the act of crafting a visual representation of products via prototypes, a product designer works towards putting out the best quality products at lower costs.
You might hire a product designer to:
- Design and develop new products
- Tweak the designs in existing products to make it more efficient
- Curate prototypes and a visual representation of products from the product designer position
- Satisfy the user’s needs and preferences by incorporating high-quality design elements into the product designer work
- Adhere to the brand’s design standards and regulations
- Work as per the briefs alongside internal teams and external partners to craft the best possible solution as a product designer
Introduction:
In a world where products are getting more refined and defined with every passing day, we believe in breaking the current status quo to amplify the average consumer experience. We are on the lookout for a creative product designer to think and deliver products that are outside the ‘box’. With a keen eye for detail and colour, the product designer job is one where creativity knows no bounds. The ideal product designer candidate must be able to bridge the design gaps in consumer products through innovation, experimentation, and by implementing advanced specifications. The product designer position is up for grabs for professionals who have a strong understanding of the company’s target audience, and who can implement these takeaways into innovative and top-notch products.
Objective of this role
- Create innovative products that not only look great, but are user-friendly
- Ensure that the products meet the consumer expectations by considering their needs and preferences
- Incorporate latest trends and innovations into product design work to make it more efficient and effective
- Redefine the aesthetics to suit the styles of the target audiences
- Translate research into ideas and turn them further into products as an innovative product designer
Responsibilities
- Conduct research and find gaps in the market, wherein the product could fit
- Understand the consumer needs and analyse the psyche of the users
- Develop designs and prototypes using the product designer work tools
- Find the right materials and techniques that not only produce high-quality products, but at a lower cost
- Perform testing on product prototypes and further improve them based on the usability tests
- Collaborate with the rest of the team including the senior product designer to gain insights and a different perspective
- Learn, research, and stay on top of innovation and design trends on a global scale
Required skills and qualifications
- Bachelor’s degree in product design, industrial design, or a related field
- Prior experience as a product designer or in a similar role
- Solid knowledge of principles of design with a proper understanding of colour theory
- Knowledge of design software such as Adobe Photoshop, Illustrator, InDesign and other similar tools
- Ability to think outside the box, while working on tight deadlines
Preferred skills and qualifications
- Certification in product design
- Proficiency in user interface design and web technologies
- Keen understanding of graphic design and user experience principles
- Experience working in design and development
- Outstanding interpersonal and communication skills
