Event Highlights
The best of B2B Connect 2015!
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The Best of B2B Connect 2015
On Tuesday June 9, 2015, hundreds of marketing executives joined us for LinkedIn B2B Connect: Marketing Transformed. An impressive lineup of expert speakers and panelists shared their unique perspectives on journey-based marketing and the future of B2B. You can now access the recorded sessions below.
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Welcome & Introduction
Welcome and opening remarks on the transformation of marketing by Penry Price, VP Global Sales, Marketing Solutions.
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Insights from the Cutting Edge
Marketing leaders from AT&T, Tableau and LinkedIn discuss how top brands are investing in content, programs, nurture strategies and the latest technologies to scale growth.
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Navigating a Hyper-connected World
George Anders, a contributing writer for Forbes Magazine, interviews CEO Jeff Weiner about the five dimensions of a successful product, how LinkedIn delivers on a single value proposition in a world-class way and more.
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The Relevance Imperative
Russ Glass, Head of Products at LinkedIn Marketing Solutions, talks about his strategy for reaching audiences in a targeted way and achieving relevance at scale.
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New Insights and Nurture Techniques for Today's B2B Marketer
Jason Hekl of SiriusDecisions reveals new ways for organizations to evolve their nurture strategies to keep pace with buyer expectations.
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Walking the Talk: Winning Practices from Leading Brands
Mike Ward, VP of Demand Generation at Workfront and Monu Kalsi, VP and Head of Digital Marketing at Zurich North America share the real-world tactics they’re using to drive results.
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