Registration & Coffee
Welcome & Introduction
Insights from the Cutting Edge
A panel of B2B’s best will discuss how top brands are investing in content, programs, nurturing strategies, and the latest marketing technologies to scale growth. Ten years ago marketing automation was just a twinkle in the eye of only the most visionary—now, it’s the price of admission. We’ll ask our panel for their take on the future, where they see the greatest opportunities for disruption, and who they’ll hire to make it all happen.
Navigating a Hyper-connected World
LinkedIn CEO Jeff Weiner and George Anders will discuss the implications of a hyper-connected world, how LinkedIn is striving to create meaningful connections between people, and how marketers should be thinking about engaging with professionals across their various screens. The conversation will highlight the moves LinkedIn is making to digitally map out the professional world and how consumer engagement—on the LinkedIn platform and across the web—will be impacted.
The Relevance Imperative
Marketing has undergone a massive transformation in the last decade. And it will only continue to evolve at an accelerated pace over the next five years as more innovative technologies emerge. Equipped with ever more sophisticated tools, B2B marketers are uniquely poised to impact business and drive revenue like never before. In his keynote address, Russ Glass, Head of Products for LinkedIn Marketing Solutions, will talk about the challenges and opportunities posed by an increasingly complex buyer’s journey and share valuable insights on how to not only keep pace, but forge confidently ahead.
New Insights and Nurture Techniques for Today's B2B Marketer
The days of email-only nurture programs are numbered. Disparate regulatory environments, pervasive multi-device use, and diminishing response rates are forcing B2B organizations to rethink their nurture programs, and the channels through which those programs are executed. Jason Hekl of SiriusDecisions will explore evolving nurture strategies and the SiriusDecisions Nurture Treatment Plan, a new strategic framework marketers can use to ensure their efforts are targeted, appropriate and integrated across channels.
Walking the Talk: Winning Practices from Leading Brands
B2B brands at the top of their game will share their success stories in this 45-minute interactive session. Learn how LinkedIn customers are leveraging the platform to better engage buyers and move them through the purchase process faster than ever before. Get an inside look at real-world tactics that are driving results.
Wrap & Close