Marketers always need to make good decisions, but marketers especially need to make good decisions during bad times.

Of course, making good decisions in bad times isn’t easy.

It’s our belief that making good decisions requires studying good data over long periods, and investing in the strategies that have worked for many customers in many markets. And that’s what we’ve done.

An extension of famed investor Ray Dalio’s concept of an ‘All Weather Portfolio’ – designed to perform well during both booms and busts – these ‘All Weather Marketing’ articles give you the tools you need to remain steady and committed to investing for the long-term, even as current circumstances change.

Explore the following resources to navigate the downturn and emerge stronger:

Further reading: Trust in a time of uncertainty, Insights from McKinsey, Insights from Greycroft VC.