Marketers always need to make good decisions, but marketers especially need to make good decisions during bad times.

Of course, making good decisions in bad times isn’t easy.

It’s our belief that making good decisions requires studying good data over long periods and investing in the strategies that have worked for many customers in many markets.

And that’s what we’ve done – we’ve partnered with a different expert to make a series of recommendations on marketing and business broadly and advertising and branding specifically.

Below we explore the following topics in a data informed narrative:

We hope each essay helps answer a timely question for marketers looking to navigate bad times and emerge stronger.