The widespread uncertainty sparked by the pandemic demands that business leaders communicate with their employees, their customers, and their shareholders in a clear and consistent voice. Simultaneously, marketers must negotiate a changing landscape where most interactions are virtual and online.
The Trust in a Time of Uncertainty Executive Guide from LinkedIn furnishes business leaders with:
- the reasons they should be trusted communicators during this time
- concrete, insight-supported practices that help leaders become the valued communicators their brands and stakeholders need now
The Thriving Through Change Practitioner’s Playbook from LinkedIn gives marketers:
- practical advice to help you succeed in a marketing landscape where events are virtual and face-to-face meetings are rare or non-existent
- guidance on the tools you need to do your job under any circumstances