Year In Review: The Most Popular LinkedIn Marketing Solutions Blog Posts, Part II

December 29, 2016

Editor’s Note: This is part two of our annual roundup. In the first part, we focused on the most popular “announcement posts,” those that highlighted new features of the LinkedIn Marketing platform or new eBooks available for download.

The most effective marketers are always learning and growing. You don’t find many who reach a level of competence and then coast, because those types don’t tend to be around very long.

Marketing is a fast-moving profession, sure, but it’s about more than keeping up with the latest developments. Marketers just can’t help but experiment, analyze, and improve. It’s in our DNA.

We created the LinkedIn Marketing Solutions blog to help marketers on the never-ending quest for the next level. And just as you are constantly striving to improve, we’re continually making this blog a better, more relevant resource for you.

Part of our analysis and improvement cycle is seeing which blog posts got the most visitors in the past year. Seeing what you found most compelling will help us fill out our editorial calendar in the year to come.

What follows are our greatest hits of the year, and this one goes to eleven.

Your 11 Favorite LinkedIn Marketing Solutions Blog Posts of 2016:

11. Use These 21 LinkedIn SlideShare Tips and Facts to Supercharge Your Content Marketing

LinkedIn expanded its SlideShare support this year, making it easier to embed presentations in more places around the site. This guide has plenty of stats to prove SlideShare’s value, and a wealth of practical tips you can use to make your presentations more effective.

10. 4 Tips for Turning Your LinkedIn Profile into a Powerful Marketing Tool

The LinkedIn Marketing Solutions team knows LinkedIn inside and out, but we can always benefit from an outsider’s perspective, too. This guest post from Digital Marketing Strategist Stephanie Sammons demonstrates how your LinkedIn Profile can be much more than a “digital resume.”

9. 12 Books that Belong in Every Sophisticated Marketer’s Library

We kicked off the #SophisticatedMktg movement this year, offering marketers a chance to display their sophistication and win a treasure trove of sophisticated swag. Each winner gets five books chosen from these 12—we recommend picking up the whole dozen, though.

8. 5 Examples of How Technology is Changing Marketing in Unexpected Ways

There are plenty of obvious examples of technology in marketing, from remarketing to algorithmic attribution and beyond. But this post focuses on some really intriguing edge cases that came to light during our trip to the Consumer Electronics Show in Las Vegas this year.

7. What Is Account Based Marketing? 10 Definitions from the Experts

Account based marketing was the buzzword that defined 2016. Everyone was talking about it, but hardly anyone thoroughly understood it. We looked to some great marketing minds to give their definitions in this post.

6. Marketing to Millennials 101

Too many marketers treat millennials like Bigfoot: Mysterious, inscrutable, possibly not even real. We started the Millennial Minute series this year to cut through the fog with firsthand intelligence.

5. Big Numbers: 7 Stats that Define Key Marketing Trends in the Second Half of 2016

ABM, mobile advertising, content marketing, and umm, emoji—this post is a pretty comprehensive exploration of top-of-mind topics for marketers this year.

4. 5 Free Ways to Build Your Personal Brand on LinkedIn

We’re staunch believers in the value of paid advertising on LinkedIn—we’re one of our own best customers. But there is plenty you can do to boost your visibility that doesn’t cost a dime. This post collects obvious and less-obvious ways to build your brand.

3. 10 Podcasts that Will Make You a Better Marketer

Since we launched the Sophisticated Marketer’s Podcast last year, we’ve been exploring the immense variety of quality marketing podcasts out there. This collection highlights some of our favorites; some new, some with hundreds of hours of listening goodness.

2. B2B Marketer’s Six-Step Guide to Creating Effective Content

Not everyone has the spare time to read the Sophisticated Marketer’s Guide to Content Marketing cover-to-cover. It’s a big book. This SlideShare presentation is kind of a Cliff’s Notes version of our proven content marketing plan.

1. 55 Quotes to Inspire CM Greatness

Content marketers had a rough year in 2015, as content shock set in and the shiny newness of the practice wore off. Now, of course, we’ve all hit content marketing maturity—but we all needed a pick-me-up early in the year, and this collection of quotes has something for everyone. My favorite quote is the last one:

“You can increase the bottom line while, at the same time, help your customers live better lives or get better jobs.  Content marketing is the only kind of marketing that provides ongoing value, whether you purchase the product or not.” – Joe Pulizzi

It’s been an amazing year for the LinkedIn Marketing Solutions team. Thank you for reading, and thank you for sharing these posts with your friends and peers.

We will keep working to make this blog an ever more valuable resource for all marketers. Please join us in the coming year for more expert interviews, practical tips, conference coverage, and marketing advice.

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