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Vishal Subharwal
Executive Vice President, Ecommerce & Digital Marketing
HDFC Life

"We know the quality of LinkedIn audiences so we went full-funnel with our paid media efforts and leveraged the organic engagement that our Branding team was already creating on the platform. With this approach, the quality of leads that we’re getting is much higher—in fact, we’re already seeing sales happening."

Rahul Karthikeyan
Head - Digital Marketing
upGrad

"We adopted a two-fold approach on LinkedIn - building the upGrad brand in the market and targeting the right audience in the right mindset. The strategy paid off and we saw a remarkable improvement in the quality of leads, resulting in cost optimization and better ROI for the business."

Samir Bagga
CMO
L&T Technology Services

"LinkedIn campaigns helped build focused communities within the target audience by pushing relevant content to key accounts and initiating personalized conversations. That’s the jigsaw piece that generated weighty leads and enabled tangible business growth."

Peeyush Dubey
Chief Marketing Officer
Larsen & Toubro Infotech

"LinkedIn is one of our most critical partners. When it comes to account-based marketing, it’s often our first destination. Even though we deploy a multi-platform strategy for our campaigns, LinkedIn holds a special place in our strategy because of its precision targeting and audience quality."

Ashish Somvanshi
GM Marketing
Talentedge

"We too believed in the common misconception that LinkedIn is primarily for B2B success, until we leveraged it for our B2C campaigns. We were delighted with the results. It has helped us generate high quality leads from the audience bracket we are focused on."

Udit Malhotra
Head of Marketing
Morris Garages India

"We were really impressed with the quality and quantity of the inbound leads from LinkedIn. LinkedIn is able to deliver on both our branding and tactical objectives, which makes it a versatile addition to our arsenal."