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Advertising

NEW Objective-based advertising

  • Easier campaign creation based on your objectives

Products

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  • Video Ads
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Features

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Advertising made easier

Introducing objective-based advertising in Campaign Manager

Learn more

Streamlined campaign creation based on your goals

Awareness

Brand Awareness

Get more people to know your brand through impression-based campaigns

 

Consideration

Website Visits

Get more people to visit a website

Engagement

Drive clicks, social actions and company-page follows

Video Views

Tell your product or business story through video

Conversion

Lead Generation

Get leads using forms pre-filled with LinkedIn member information

Website Conversion

Drive valuable action on your website such as collecting leads or downloading ebooks

Job Applicants

Promote job opportunities at your company

What is your objective?

Select your objective from the filter below

  • All Objectives
  • Brand Awareness
  • Website Visits
  • Video Views
  • Engagement
  • Website Conversions
  • Lead Generation
  • Job Applicants
Filters

We recommend using the following ad formats to achieve your objective

  • Sponsored InMail Screenshot

    Sponsored InMail

    Send personalized messages to the people who matter most to your business.

    Explore Sponsored InMail

  • Sponsored Content Screenshot

    Sponsored Content

    Run native ads in the LinkedIn feed across desktop and mobile.

    Explore Sponsored Content

  • Job Ads Screenshot

    Job Ads

    Promote and drive applications to job opportunities at your company.

    Explore Job Ads

  • Dynamic Ads Screenshot

    Dynamic Ads

    Engage prospects with ads automatically personalized to them.

    Explore Dynamic Ads

  • Video Ads Screenshot

    Video Ads

    Captivate a professional audience with native video at every stage of the buyer’s journey.

    Explore Video Ads

  • Text Ads Screenshot

    Text Ads

    Drive new customers to your business – on a budget that works for you – with our easy, self-service pay per click (PPC) advertising platform.

    Explore Text Ads

Why our customers choose LinkedIn Marketing

Image of statistic: Up to 2x

higher engagement rate for marketers

Image of statistic: up to 13.5%

Lower cost per acquisition using LinkedIn’s conversion tracking tool

Image of statistic: up to 2x

higher conversion rates for marketers

Read successful customer stories

Learning Resources


For in-depth detail on how best to achieve your objectives, check out these resources

  • Image of woman on laptop

    Build brand awareness

    How to build & sustain brand awareness on LinkedIn

    Learn more

  • Image of three business people in meeting

    Drive lead generation

    How to drive high-quality lead on LinkedIn

    Learn more

  • Image of conference room with people on video call

    Learn best practices

    Create effective campaigns with our ad tips & best practices

    Learn more

Get started on your next objective-based campaign

Create ad
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