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NEW Objective-based advertising

Easier campaign creation based on your objectives

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Advertising made easier

Introducing objective-based advertising in Campaign Manager

Streamlined campaign creation based on your goals

Awareness

Brand Awareness

Get more people to know your brand through impression-based campaigns

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Consideration

Website Visits

Get more people to visit a website

Engagement

Drive clicks, social actions and company-page follows

Video Views

Tell your product or business story through video

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Conversion

Lead Generation

Get leads using forms pre-filled with LinkedIn member information

Website Conversion

Drive valuable action on your website such as collecting leads or downloading ebooks

Job Applicants

Promote job opportunities at your company

What is your objective?

Select your objective from the filter below

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All Objectives
Brand Awareness
Website Visits
Video Views
Engagement
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We recommend using the following ad formats to achieve your objective

Sponsored InMail

Send personalized messages to the people who matter most to your business.

Explore Sponsored InMail
Sponsored Content

Run native ads in the LinkedIn feed across desktop and mobile.

Explore Sponsored Content
Job Ads

Promote and drive applications to job opportunities at your company.

Explore Job Ads
Dynamic Ads

Engage prospects with ads automatically personalized to them.

Explore Dynamic Ads
Video Ads

Captivate a professional audience with native video at every stage of the buyer’s journey.

Explore Video Ads
Text Ads

Drive new customers to your business – on a budget that works for you – with our easy, self-service pay per click (PPC) advertising platform.

Explore Text Ads

Why our customers choose LinkedIn Marketing

Image of statistic: Up to 2x

higher engagement rate for marketers

Image of statistic: up to 13.5%

Lower cost per acquisition using LinkedIn’s conversion tracking tool

Image of statistic: up to 2x

higher conversion rates for marketers

Read successful customer stories

Learning Resources

For in-depth detail on how best to achieve your objectives, check out these resources

Build brand awareness

How to build & sustain brand awareness on LinkedIn

Learn more
Drive lead generation

How to drive high-quality lead on LinkedIn

Learn more
Learn best practices

Create effective campaigns with our ad tips & best practices

Learn more

Get started on your next objective-based campaign

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